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https://en.unesco.org/youth/toptips/planner/communication

The process of buying and selling in e-commerce certainly cannot be separated from communication that occurs between the seller, customer, and platform/e-commerce itself. According to Unlock Customer Obsession by Tying Business Features to Outcomes, 72% from 502 online shoppers that they surveyed are more likely to shop frequently with retailers or sellers who they can communicate with. One particular aspect of online customer communication leads to loyalty and this is one way to retain your customers. This data is also backed by a study from Forrester and Listrak.

In the business world, good communication is important for the daily operation of the company, but can also affect sales and profitability. Without good business communication, the internal and external structure of a business can face numerous challenges that can ultimately lead to its demise. — Kristie Lorette

If we refer to a research paper by Joel Mero, two-way communication will have a significant effect on customers’ intention to buy, satisfaction level. It will also have an impact on customer intention for example; word of mouth. This is very important especially if you want to create and run your flywheel.

Amazon.com Flywheel: https://sellics.com/blog-applying-amazon-flywheel-to-your-online-business/

From the amazon flywheel above, we can see that customer experience is one of the major factors and all the benefits that we cover in the last paragraph will help elevate the experience.

There are ways to improve an effective communication. One option is through live chat. It is where sellers and customers can communicate without using third-party applications like WhatsApp, Telegram, Line, KakaoTalks, and many more. Live chat enables the problem to be solved in less time. For instance, when the user faces problems regarding anything. They can approach the platform or directly to the seller in a simple way. Live chat also enables customers and sellers to communicate in real-time without having to be in the same place at the same time.

For more information, visit our website http://taptalk.io or contact us through email hello@taptalk.io.

https://iterable.com/blog/case-against-homegrown-martech/

Nowadays, many e-commerce and companies try to integrate a chat feature to their website or application. There are 2 ways for businesses to integrate this feature. One way is, they build the chat from scratch by themselves and the other is they buy licensing or subscription from a third party chat SDK provider.

Both these strategies have their own advantages and disadvantages that must be considered before the company integrate chat feature in their applications and websites. The advantages and disadvantages are related to various factors such as infrastructure, development cost, and development time.

Chat infrastructure — is very important when it comes to chat features. First, the chat infrastructure needs to accommodate personal and group chat based on its business model. Depending on the business model, the chat infrastructure also needs to accommodate attachment like images, files, videos, location, and many more. More importantly, the chat infrastructure also needs to have a reliable security system. The system must guarantee all data and information that are sent through the chat feature is safe and encrypted from anyone or any organizations that do no authority to see it.

Taptalk.io Price List

Development Cost — including server, technology, and investment on the employee. The economical factor is an important factor in business. It is a costly process when a business wants to add a chat feature in their applications and websites. Expenses could include server costs, employee salaries, employee benefits, technology costs, and maintenance costs.

Development Time — is all the time and processes that are spent to develop or create a chat feature. Development time will have a massive impact on any company’s business profit because the longer the development time, the greater the costs. Just as mentioned in the paragraph above, all the costs include; Expenses could include server costs, employee salaries, employee benefits, technology costs, and maintenance costs.

All these factors will affect any benefit that all businesses can get from either the strategy. If a business chooses to build its own chat feature, flexibility in terms of infrastructure will become the main benefit that the business gets. If a business chooses to subscribe to a third-party vendor, simplicity in terms of development cost and time will be the main benefit that the business will get.

At the end of the day, it really depends on whichever you think is effective and efficient for your business. We in TapTalk.io, we provide the solution businesses who want to avoid all the cost and development time. Integration is as easy as A-B-C as all you need to do is just to put a few codes!

For more information, visit our website http://taptalk.io or contact us through email hello@taptalk.io.

https://newdigitalage.co/2019/02/26/state-of-messaging-2019-report-conversational-commerce-no-longer-just-a-buzzword/

Some people call it chat-commerce, some may call it conversational commerce. The true meaning of it is, commerce that is based on the digital conversational platform between sellers and customers. This changes everything. Especially in a society where there is little trust between customer and seller, now we are able to interact when shopping online.

Many people can’t differentiate the difference between chat-commerce and regular e-commerce. Like what we already covered in the last paragraph; the main difference is that instead of customer buying on a platform and communicate with the vendors for support or complaints, chat-commerce includes all the personal communication that occurs between customers and sellers before, during, and after making sale transactions.

Visit http://taptalk.io

Chat-commerce also follows the trend development of the chat application. For instance, if we refer to the data that happen in Indonesia we can see how huge the potential is for the current chat industry and chat-commerce. Based on APJII (Association of Internet Service Providers in Indonesia), communication through message is the number one reason people use the internet. Chat application also is being used by 60 million small medium enterprises to sell their products, according to an article by Chris Franke.

Survey Result from Association of Internet Service Providers in Indonesia

According to the data above, communication is exceptionally and undoubtedly important in the industry of commerce. Data above also shows that in the future, chat-commerce is guaranteed to accommodate and smoothen communication between customers and sellers.

TapTalk.io team knows this for a fact and our mission is to help all e-commerce to implement chat features in their application or website with little investment and simple integration.

For more information, visit our website http://taptalk.io or contact us through email hello@taptalk.io.

https://medium.com/swlh/how-conversational-commerce-is-evolving-the-way-we-shop-b788c58c3296

In today's world, communication represents a big part of business revenue. Many new e-commerce businesses are getting inventive regarding their strategy to encourage interaction between customer and seller, also between customer and company customer service. One of those strategies is using live chat. Live chat is believed will increase e-commerce conversion and improving the effectiveness in terms of cost and productivity. Live Chat already been implemented by many e-commerce globally with many functionalities, for example as a feature for customers to negotiate the price of the product or just to ask for questions about the application or website problem to the customer service.

PowerTalk chat User Interface

In theory according to bigcommerce.com, the average of e-commerce conversion rates are 1% to 2%, and these conversion rates can be improved using live chat. There are many examples that prove these statements, from the American Marketing Association that claimed chat in B2B companies able to improve their conversion rates by 20% to Virgin Airlines that claimed their conversion rate improved by 23% and average order value improved by 15% after deploying their chat.

Other than increase conversion, using the live chat also helping the effectiveness in terms of cost and productivity. According to Websitebuilder, live chat is 400% less expensive than the phone support way of customer service. This means the company can press the budget and allocate it to another area like marketing, branding, and many else.

PowerTalk is a simple and user-friendly chat SDK

We in TapTalk.io believe that live chat feature is the future in e-commerce, where human interaction will be the key to the success of the transaction. PowerTalk will give the best experience in terms of chat with a reasonable price so every e-commerce, will different power of spending can feel this benefit of live chat.

The number of people using mobile messenger is growing really fast, with annual growth exceeding 15% and monthly active users more than 5.800 million users in April 2019. With this potential, so many startups initiate to put in-app chat to their own apps and delivering their user a new and better way to interact. Then the big question appears, should startup build their own in-app chat framework, or use ready solution for their apps?

So for this, let's take a look at some point, and so we can have a better understanding of what it takes to build in-app chat library, and or should we take a ready-to-use solution

Time

So the first and most crucial thing to consider is time. Most startups need to innovate quickly and be agile to condition changes so the can stay afloat and rise against the competition. To build an in-app chat framework, there are a lot of things to do and so many crucial details to handle, and this means, building a chat framework will take a lot of time. Meanwhile having in-app chat ready in a few days will save startup a huge amount of time, and the faster you can deliver it to your user, the faster you can validate and test your minimum viable product.

Budget

The next thing to consider is budget while building a chat framework needs a lot of times, it means you need to maintain your resource for that amount of time, and having the operational cost to run for that length of time is obviously expensive. Besides the operational cost that you need to build the chat framework, you also need the cost for server hosting and maintenance after you deploy your chat framework.

Quality

When your in-app chat ready, of course, you still need to test and assure the quality, there are so many aspects to test in in-app chat framework, and to provide the best quality, you need to fix and improve the performance for your in-app chat framework, and continue the iteration. While when you use a ready-to-use framework, they might have tested and improved their solutions for years, and you just can use the solution at their best performance.

Maintenance

After all the points above, you will reach the time when you need to host and maintain your chat framework. How to keep your chat framework up and running, how to handle unexpected traffic, how to optimize your server, and so many other things. With ready-to-use solution, most come with a support and maintenance, and you can easily ask for help from the support if something happens.

Flexibility

Many ready-to-use solution comes with a library that can easily be tweaked for your needs, some of them provide a customizable user interface, and some offer a full code integration. Despite you need a really custom flow, we think most of the library in the market is offering enough flexibility.

Conclusion

In term of time and cost, building your own chat framework obviously take more time and cost, but if you need to cater a very custom possible case, you might need to build it on your own, but if you want a good, fast, and reliable chat, most of the framework on the market will save you a lot of time and money and help you iterate and validate your business faster to the market.

For PowerTalk, we prepared our library for you to use our complete and ready-to-use user interface, from room list, chat room, contact list, user profile, and many others. We design and maximize the performance of the apps, handle so many complex things - so you don’t have to, crafting that interaction to the micro animation, to bring out the best experience your user will feel. And the best thing of all this, you still can put in your branding inside it, you can custom every color of our component, change the font type and size, and so many other customization. Or, if you want more flexibility, you can create your own user interface, and use our library to handle chat and messaging purposes.

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