Sejak Instagram dibuat, platform social media ini telah berkembang menjadi platform terbaik untuk berbagi foto. Memiliki lebih dari 800 juta pengguna aktif bulanan, lebih dari 60 juta foto diunggah setiap hari, dan 1,6 miliar "likes" setiap hari diberikan.
Ada juga influencer dengan jumlah pengikut yang sangat besar dan berpengaruh. Bisnis Anda juga bisa memiliki pengikut dan pengaruh yang besar jika melakukan strategi yang tepat. Bagaimana caranya?
Instagram membuat Anda untuk terus memposting jenis konten yang relevan dengan pengikut Anda saat ini. Konsistensi ini juga akan membawa Anda mendapatkan pengikut baru. Hal yang perlu diperhatikan dalam mengunggah konten Instagram adalah, Anda harus cerdik untuk mengetahui jenis postingan mana yang paling cocok untuk menumbuhkan audiens Anda.
Berikut adalah tujuh tips dan strategi Instagram Marketing yang ampuh dan berhasil untuk menaikkan brand Anda.
Sebelum mulai memikirkan rencana Instagram Marketing, pastikan Anda memiliki Akun Bisnis Instagram. Mudah untuk mengalihkan profil Anda saat ini ke akun bisnis.
Cukup buka Pengaturan (Settings) dan klik "Beralih ke Akun Profesional" untuk memulai.
Akun bisnis atau profesional ini dapat membuat pengikut Anda mengklik tombol kontak untuk menghubungi bisnis Anda langsung dari halaman Instagram.
Profil bisnis juga memungkinkan Anda membuat dan menerbitkan iklan Instagram tanpa perlu menggunakan alat periklanan Facebook. Anda juga dapat mengakses alat analitik Instagram, yang disebut Insights untuk melihat statistik tentang tayangan dan jangkauan posting Anda.
Bermula dari sini, Anda harus mulai cermat menggunakannya untuk melacak metrik dan memahami konten yang disukai audiens Anda.
Profil bisnis di Instagram tidak jauh berbeda dengan profil bisnis Facebook. Melalui Insights, Anda dapat melihat statistik seperti tayangan, data keterlibatan, dan lainnya. Anda bahkan bisa mendapatkan rincian demografi pengikut Anda, termasuk informasi tentang usia, jenis kelamin, lokasi, dan jam paling aktif mereka.
Insights juga tidak hanya digeneralisasikan. Anda bisa mendapatkan informasi khusus tentang postingan selama seminggu yang menunjukkan berapa banyak tayangan yang Anda peroleh untuk periode waktu itu dan apa postingan teratas Anda.
Alat gratis ini sangat berharga karena Anda dapat menggunakannya untuk memahami dengan tepat bagaimana pengguna berinteraksi dengan konten Anda. Semakin banyak yang Anda ketahui tentang bagaimana pengguna berinteraksi dengan posting Anda, semakin baik Anda dapat menyesuaikan konten Anda untuk meningkatkan engagement.
Bagaimana jika Anda bisa menjual lebih banyak produk hanya dengan memposting teaser produk di Instagram?
Tentu saja bisa!
Instagram adalah tempat yang tepat untuk mengiklankan produk Anda. jika Anda memainkan strategi dengan benar, Anda tidak akan mengganggu pengguna atau membuat mereka anti dengan iklan.
Jika Anda terlalu memaksa, pengikut akan turun secepat kilat. Namun, postingan teaser produk adalah cara sederhana untuk membicarakan produk Anda dan meningkatkan antusias pelanggan tanpa terlihat seperti Anda berusaha terlalu keras.
Iklan Instagram atau Instagram Ads telah menjadi hal biasa di platform ini. Bagian terbaiknya? Anda dapat mengontrol dengan tepat berapa banyak yang ingin Anda belanjakan untuk mereka dengan menetapkan anggaran iklan.
Anda hanya dapat menampilkan satu iklan bersponsor atau beberapa iklan dengan fitur carousel.
Ini memberi brand kemampuan untuk menargetkan audiens mereka dengan cara yang benar-benar baru. Sebelum posting bersponsor, hanya pengguna yang mengikuti akun Anda yang dapat melihat pembaruan dan foto Anda. Sekarang, brand dapat mempromosikan foto mereka kepada siapa saja yang sesuai dengan audiens target mereka untuk meningkatkan jangkauan mereka lebih jauh dari sebelumnya.
Gunakan konten yang menarik sekaligus menarik bagi demografis target yang Anda inginkan untuk menampilkan iklan. Anda juga dapat mengubah postingan yang ada menjadi iklan bersponsor, jadi perhatikan postingan teratas Anda.
Jalankan banyak posting ke audiens yang berbeda secara bersamaan untuk lebih banyak jangkauan. Ingatlah bahwa ada berbagai bentuk iklan bersponsor yang dapat Anda posting, seperti:
Baca juga : Kiat - Kiat melakukan Instagram Ads yang sukses
Jika Anda ingin menghasilkan lebih banyak interaksi dengan followers, Instagram Stories siap membantu. Cerita Instagram berbeda dari kiriman Instagram biasa karena memiliki format "slideshow". Mereka hanya tayang selama 24 jam, tetapi stories dapat disimpan ke perangkat Anda mana pun dan digunakan kembali di lain waktu.
Instagram Stories muncul di area kecil di atas feed. Manfaat Instagram Stories untuk brand benar-benar tidak ada habisnya. Sebagai permulaan, Stories ditampilkan di bagian atas timeline pengikut yang sudah dilihat pengguna setiap hari.
Brand dapat menggunakan cerita untuk menangkap postingan orang dalam di balik layar yang mungkin tidak "berkualitas tinggi" seperti postingan biasa. Dan Anda tidak perlu terlalu khawatir tentang memposting konten yang sesuai dengan "estetika" brand atau halaman Instagram Anda saat berhubungan dengan Stories.
Instagram juga memudahkan bereksperimen dengan berbagai jenis konten di fitur Stories, seperti foto, video pendek, video rewind, video langsung, atau Boomerang. Anda dapat menggunakan alat seperti Canva dan InVideo untuk membuat gambar dan video yang luar biasa untuk cerita Anda.
Anda juga dapat menandai akun lain di Stories, yang sangat bagus jika Anda berkolaborasi dengan brand atau influencer lain. Setiap foto dan video yang Anda tambahkan akan diputar dalam urutan yang sama dengan saat Anda menambahkannya. Jumlah postingan yang dapat Anda tambahkan ke Stories pada waktu tertentu tidak terbatas, dan fitur tersebut tersedia untuk semua bisnis secara global.
Jika Anda ingin menjangkau calon pelanggan di Instagram, cara tercepat untuk melakukannya adalah melalui influencer yang telah membangun audiens dengan banyak pengikut.
Banyak orang membeli layanan atau produk berdasarkan apa yang mereka lihat di feed mereka dari orang-orang berpengaruh yang mereka ikuti. Mereka mempercayai review dari orang ‘berpengaruh’ tersebut. Jika Anda bermitra dengan influencer di industri yang tepat, Anda dapat menampilkan brand Anda di hadapan ratusan hingga ribuan pengguna yang memiliki ketertarikan pada bidang bisnis Anda..
Bukankah menyenangkan jika ada cara cepat dan mudah untuk membuat konten yang bagus untuk halaman Instagram Anda? Ini dapat dicapai melalui foto yang dikirim pengguna.
Bila brand Anda sudah memiliki audiens yang terlibat, Anda dapat memanfaatkan untuk menghasilkan konten yang bermanfaat. Pengikut Anda juga mungkin akan menikmati konten buatan pengguna lebih dari mereka menikmati konten Anda karena autentik dan tidak dapat diprediksi.
Keterlibatan pelanggan dan pengguna lain membuat brand Anda terlihat sangat aktif dan memiliki hubungan yang baik dengan pelanggan. Ini akan menunjukkan bahwa Anda melibatkan pelanggan dalam perjalanan brand Anda dan memberikan citra ramah kepada pengguna. Pelanggan akan merasa diperlakukan dengan baik oleh brand Anda.
Itu dia beberapa strategi yang dapat Anda praktekkan untuk mengoptimalkan Instagram Marketing Anda, mana yang paling cocok untuk brand Anda?
Baca juga: Cara ampuh manfaatkan SEO untuk Instagram
Semakin banyak orang menggunakan Instagram sebagai sarana untuk berjejaring dan membagikan foto dan video lewat media sosial satu ini. Instagram menyatakan bahwa 90% pengguna Instagram mengikuti setidaknya 1 akun bisnis dan 50% orang lebih tertarik ketika melihat iklan di Instagram. Tidak hanya itu, 70% shopping enthusiasts beralih ke Instagram untuk mencari produk dan 87% orang mengatakan bahwa influencer mendorong keinginan mereka untuk membeli.
Dalam tiga tahun pada 2014 hingga 2017, Instagram mengalami peningkatan pengguna sebesar 357%. Angka ini terus meningkat hingga pada Januari 2020, Instagram menjangkau 1 miliar pengguna di seluruh dunia! Sebagai salah satu media sosial yang banyak digunakan di seluruh dunia, Instagram kini sudah berubah menjadi sebuah tren.
Jumlah pengguna yang terus meningkat menjadikan Instagram tempat yang tepat untuk mencari calon pembeli. Alih-alih melihat akun resmi sebuah produk atau bisnis, pengguna sekarang memperhatikan perilaku influencer favorit mereka. 72 persen pengguna Instagram mengklaim bahwa mereka pernah membeli produk yang mereka temukan saat browsing atau pencarian di aplikasi. Ini menjadi alasan kuat untuk menjadikan Instagram sebagai salah satu sarana marketing bisnis anda saat ini.
Kini, Instagram menjadi lebih berkembang setelah bergabung dengan Facebook. Kedua platform media sosial ini memiliki jumlah pengguna aktif yang terus meningkat setiap bulannya. Ada lebih dari satu miliar pengguna aktif bulanan, dengan lebih dari 95 juta gambar dan video dibagikan setiap hari. Foto serta video tersebut memperoleh lebih dari 4,2 miliar "likes".
Menurut survei dari WeAreSocial, Instagram dilaporkan dapat menjangkau 1,08 miliar orang dengan iklan pada platform mereka. Tidak hanya itu, 18% populasi yang dijangkau oleh iklan Instagram berusia diatas 13 tahun. Ini berarti, ketika pelanggan menjalin hubungan yang baik dengan brand Anda maka peluang lebih tinggi untuk menjangkau pelanggan baru dan mendapatkan perhatian calon pelanggan.
Instagram Marketing adalah metode marketing yang Anda lakukan melalui Instagram untuk tujuan promosi dan edukasi guna meningkatkan penjualan produk dan bisnis Anda. Instagram memiliki karakter, cara kerja, dan fitur yang berbeda dari media lain, jadi Anda perlu mempelajari cara kerja platform ini.
Ada banyak sarana yang dapat Anda gunakan dalam Instagram Marketing. Anda bisa mengoptimalkan feed, IG story, dan dengan menggunakan akun Instagram Business, Anda bisa menikmati banyak fitur lain yang disediakan khusus untuk mempermudah strategi pemasaran. Siapa pun dapat menggunakan Instagram untuk mengiklankan brand, produk, aplikasi, atau layanan mereka. Menggunakan bantuan influencer atau dengan taktik marketing lainnya untuk menarik pelanggan.
Baca juga: 7 Instagram Marketing Tools yang berguna untuk Bisnis
Algoritma adalah "otak" di balik Instagram yang penting untuk dipelajari bagi optimalisasi bisnis Anda.Ada 3 kunci Algoritma Instagram yang perlu Anda pahami, yaitu:
Semakin banyak orang berinteraksi dengan unggahan Instagram (IG) dengan berkomentar, likes, atau share, maka semakin baik peringkat unggahan Anda di beranda IG. Kita tahu bahwa algoritma memprioritaskan konten yang menerima interaksi paling banyak untuk ditampilkan lebih awal pada feed.
Jadi apa jenis interaksi yang paling penting? Post, save, dan share untuk video adalah engagement paling penting untuk peringkat feed Instagram. Tips ini harus Anda perhatikan saat melakukan produksi konten pada akun Anda.
Semakin banyak interaksi atau engagement yang terjadi, semakin cepat interaksi terjadi. Hal ini dilihat dari jumlah share, like atau komentar yang semakin baik. Instagram akan menampilkan unggahan yang memiliki potensi interaksi yang baik di halaman utamanya.
Unggahan terbaru dianggap lebih baik dan mudah dilihat di mata algoritma Instagram. Algoritma tidak hanya mempertimbangkan berapa banyak engagement yang didapat dari post Instagram, tetapi juga mempertimbangkan kapan itu dibagikan.
Anda dapat menggunakan algoritma untuk memperluas jangkauan pembeli Anda dan mendapatkan lebih banyak viewers dan followers dengan menentukan waktu terbaik Anda untuk berbagi konten di Instagram. Anda akan memiliki peluang lebih tinggi unggahan anda dilihat orang lain jika Anda mengunggah pada saat audiens Anda sedang online dan aktif. Dengan mengetahui algoritma ini maka anda akan mengetahui apa saja yang harus menjadi prioritas dan harus dilakukan dalam sebuah strategi marketing Instagram.
Setelah memahami algoritma Instagram, kini saatnya untuk memulai Instagram Marketing. Ada beberapa hal yang boleh dan tidak boleh dilakukan saat memanfaatkan Instagram Anda sebagai platform marketing. Dengan prinsip ini, mari selami cara untuk menguasai Instagram Marketing:
Metode pertama ini wajib Anda lakukan sebelum melanjutkan ke strategi berikutnya. Akun bisnis memudahkan calon pelanggan untuk menghubungi Anda dan memberikan kesan yang lebih profesional pada bisnis Anda.
Selain itu, akun Instagram Bisnis (Instagram for Business) juga memiliki beberapa fitur yang tidak tersedia di akun Instagram pribadi. Beberapa di antaranya, Anda dapat membuat Instagram ads atau iklan Instagram dan mengakses Insights. Insights adalah fitur yang berguna untuk menganalisis dan memberikan statistik tentang akun Anda.
Jika Anda masih menggunakan akun Instagram yang diperuntukkan untuk pribadi, Anda dapat dengan mudah mengubahnya. Masuk ke menu ‘pengaturan’, klik ‘akun’ dan ‘beralih ke akun profesional’.
Baca juga: 7 Langkah untuk memaksimalkan akun bisnis instagram anda
Idealnya, Anda harus menggunakan username atau nama pengguna yang sesuai dengan nama bisnis. Selain mudah ditemukan, orang juga tidak akan keliru menandai atau tag akun Anda dalam post atau komentar. Namun, jika nama bisnis telah digunakan oleh akun lain, Anda dapat menambahkan kata yang berhubungan setelahnya.
Foto profil Anda adalah hal pertama yang dilihat orang maupun followers ketika mereka mengunjungi akun bisnis Anda. Foto profil juga akan muncul di setiap komentar atau unggahan yang dilakukan oleh akun anda. Jadi, foto profil adalah salah satu elemen penting dalam sebuah profil. Oleh karena itu, pilihlah foto profil yang menggambarkan brand atau bisnis Anda.
Setelah foto profil Anda, orang akan melihat biodata yang berisi penjelasan akun. Karenanya, Anda harus bisa memaksimalkan dengan baik 150 karakter yang disediakan Instagram. Anda dapat menulis bio yang menjelaskan tentang bisnis Anda dan manfaat yang akan didapatnya bagi konsumen. Gunakan kata-kata yang menarik perhatian sesuai dengan citra brand.
Anda pasti sudah familiar dengan istilah CTA atau ajakan untuk bertindak. Usahakan ada kalimat yang mengajak pembaca pada akhir penjelasan akun media sosial Anda. CTA ini digunakan untuk mendekatkan konsumen agar membeli produk Anda. Misalnya, "Nikmati promosinya sekarang!" atau "Klik link dibawah untuk mendapatkan diskon!". Selain membuat customer anda tertarik untuk membeli produk anda, tombol CTA ini akan memudahkan customer anda untuk membeli produk anda.
Akan lebih baik jika Anda memberi mereka kemudahan berkomunikasi dengan pelanggan Anda. Tombol CTA ini dapat terdiri dari tautan yang mengarahkan mereka ke platform belanja, atau Anda dapat mengarahkan mereka ke platform messenger Anda.
Menggunakan platform chat omnichannel adalah sarana yang bermanfaat. Saat Anda menggunakan platform perpesanan omnichannel untuk meningkatkan jalur komunikasi Anda dengan pelanggan, lebih mudah untuk calon pembeli memilih platform perpesanan yang mereka pilih.
Anda sebagai pelaku usaha juga terbantu dan pekerjaan menjadi lebih mudah karena bisa menjawab pesan secara bersamaan dalam satu platform. Ketika Anda menggunakan OneTalk sebagai penyedia jasa omnichannel messaging platform, Interaksi dengan pelanggan bisa dengan mudah dilakukan hanya dalam satu dasbor.
Konten yang Anda diunggah di feed Instagram harus sesuai dengan brand agar dapat diterima dengan baik oleh followers. Karena itu, Anda harus tahu jenis konten apa yang akan diunggah di sana.
Ada dua jenis konten di feed Instagram yaitu foto dan video. Tidak ada ketentuan ukuran khusus untuk foto. Sedangkan untuk video, durasi maksimalnya adalah 60 detik dengan dimensi 1080 x 608 untuk portrait dan 1080 x 1350 untuk landscape.
Usahakan mengunggah setiap hari, seperti yang Anda lakukan di media sosial lainnya. Dibandingkan brand yang tidak memiliki akun Instagram, brand yang tidak konsisten memproduksi konten di social media akan menjadi lebih buruk.
Berapa kali Anda harus mengunggah konten di Instagram? Dalam hal konten pada Instagram, konsistensi adalah hal yang sangat penting. Brand yang memposting dua hingga sepuluh kali dalam satu hari berpotensi mendapatkan hasil terbaik untuk kampanye Instagram Marketing mereka.
Jumlah artikel yang Anda terbitkan dapat ditentukan oleh jumlah informasi yang dibagikan dengan target audience atau followers Anda. Lebih baik mengunggah konten yang informatif dan estetik untuk memanjakan mata audiens. Anda dapat membagikan unggahan behind-the-scene perusahaan Anda, konten menghibur, kolaborasi dengan influencer, edukasi, liburan, atau bahkan video story.
Baca juga: 5 cara Ampuh manfaatkan SEO untuk Instagram
Instagram Stories berbeda dengan postingan Instagram pada umumnya. Selain hanya berdurasi 24 jam, letak dan dimensinya juga berbeda. Perbedaan tersebut menjadikan Instagram Stories memiliki beberapa keunggulan dibandingkan postingan biasa, yaitu:
Instagram Ads telah dipercaya oleh beberapa pemilik bisnis online untuk mengiklankan produknya. Menurut Instagram, 62% pengguna menyatakan menemukan produk baru dari Instagram Ads.
Selain itu, menurut penelitian Hootsuite, pengiklan di Instagram dapat menjangkau target pasar remaja yang lebih besar daripada Facebook atau Snapchat. Jadi, jika target pasar Anda adalah remaja berusia 13-17 tahun, Anda tahu harus beriklan di mana.
Sama seperti iklan Facebook, mengeluarkan biaya yang sedikit untuk mempromosikan konten Anda di Iklan Instagram juga dapat membantu meningkatkan jangkauan audiens untuk merek Anda. Tidak hanya itu, Anda juga bisa memilih target pasar Anda dengan lebih spesifik.
Instagram telah bergeser menjadi platform yang sangat komersial bagi pelaku bisnis dan penggunanya. Menggunakan Instagram sebagai platform marketing untuk bisnis Anda telah terbukti bermanfaat. Selain menggunakan Instagram Ads, Anda juga dapat mengoptimalkan penjualan Anda dengan cara lain.
Baca juga: Kiat - Kiat melakukan Instagram Ads yang sukses
Memang, menarik perhatian satu miliar pengguna dalam satu media sosial bukanlah hal yang mudah, tetapi bukan berarti tidak mungkin dilakukan. Konten dengan visual yang menarik dengan caption yang menggugah dan hashtag yang unik dapat meningkatkan engagement followers Anda. Jangan lupa untuk memberikan tautan atau link pada deskripsi akun, agar calon pembeli bisa langsung berinteraksi dengan bisnis anda.
Memiliki berbagai jenis layanan chat membuat pengikut Instagram anda bisa melakukannya dengan lebih mudah. Tidak perlu takut kesulitan membalas pesan, anda bisa langsung membalasnya dalam satu dasbor dengan OneTalk dari TapTalk.io. Anda akan selangkah lebih dekat untuk menjadikan Instagram sebagai salah satu platform marketing.
Today's great customer service is about reaching customers wherever they are. And now, there's one forum where more future clients are than everywhere else: live chat. Think of the way you speak to people every day. You're probably using iMessage and WhatsApp for family and friends, and you're probably spending more time talking to coworkers on Slack than in person (especially nowadays). And when we're talking to people every day via texting, customers want to be able to speak to the company as well.
Unfortunately, conventional live chat software is still rooted in old-school customer service methods. Customers are forced to adopt a queue attitude in conditions like these, where they are treated like a ticket number rather than a human being. Not only that, but the team's time is taken up with answering easy, routine questions as quickly as possible, while more complex or urgent requests – despite having a higher priority – are left waiting.
But, live chat can actually be used to boost your company. There are a lot of ways you can use it to your advantage.
There are 3 use cases for a live chat on your websites:
1. Marketing
You're missing out if you think live chat is just for customer service. The lead generation machine will benefit from live chat marketing. Live chat is being used by forward-thinking businesses to incorporate conversational marketing on their websites.
The issue is that a considerable portion of your website visitors who may purchase your product do not find their way to a feedback form or a demo request. In fact, the vast majority of them would depart without taking any action. The standard marketing stack's average conversion rate isn't pretty.
With live chat, the focus shifts from passively collecting contact information of a potential customer to proactively engaging people in conversation using targeted outbound messages. Instead of forcing people to complete static form submissions, go through the tedious marketing qualification process, and wait for follow-ups (that may never come), live chat helps companies engage with potential prospects in real time, be it with humans. Targeted conversation between people or via chat bot chat machine to spark their interest. Without messaging tools to engage them, these possibilities would simply disappear and be lost forever.
The lead generations to apply this method are Google and Facebook Ads with Call To Action or CTA. CTA will direct your customer to WhatsApp chat, and you can automatically send template messages. With OneTalk by TapTalk.io, a trusted omnichannel messaging platform, messages are received in your chosen platform and immediately greeted by template messages. Other than that, OneTalk has a Disposition feature that can track customer’s behavior analytics.
2. Sales
Live chat for sales! Today, customers have more choices than before. This means that they are in control of the sales process, and it is the company that provides an instant, profitable on-demand sales experience.
For a company that embraces this and creates rewarding, original and impactful sales experiences, the results speak for themselves. According to intercom, website visitors are 82% more likely to become customers if they speak up first. In addition, it is 13% more valuable than an account where the business did not have a conversation before signing up.
Not only that, but this is also another area where using bots to supplement your live chat makes sense: our research shows that bot-assisted conversations convert 36 percent better, owing to the fact that bots can respond faster than humans for most repetitive tasks.
3. Customer Support
Traditionally, most companies have viewed customer support as a cost center rather than a true value driver. As a result, they have done everything they can to reduce those costs, relying on an outdated support ticket system where the help center management, not the customer experience, takes priority.
This kind of support is no longer good enough. Conversely, customer support can be a factor that makes or breaks a customer's decision to work with you: According to Microsoft's Global Customer Service Status Report, 90% of respondents said customer service was an important factor in their choice and loyalty. To brands, and 58% will cut ties with the business due to poor customer service.
Live chat is the future of customer service, and it provides the type of chat support experience that is tailored to the needs of today's users. The customer doesn't want to be treated like a ticket, nor does he want to call the call center. They want quick and easy help in a way that makes them feel like humans.
But here's the good news: Live chat is not only better for customers, it's also better for business.
Best practices for live chatting
Adopting new guidelines for face-to-face chats is not without its challenges. Live Chat includes almost instant response, and many companies are afraid to manage the volume of messages that might come from adding live chat to their website.
For a business that may attract thousands or millions of people who visit their website each year, a 1: 1 conversation with every customer and prospect quickly becomes a daunting (not to mention extremely costly) task. But the good news is that you don't have to do this to be successful. Instead, it's about using live chat - as well as robots and automation - to help your team work more efficiently with the resources you have available.
Here are some simple live chat best practices to help you get the most out of your team.
Use the conversation support line
Many companies worry that installing a live chat program could "open the door wide" and cause their team to handle low-level customer inquiries ("How do I change my password?") Rather than problems or impactful questions.
This is where the conversation support line comes in. The Conversation Support Line is our framework for delivering fast, personalized customer support at scale, using a combination of proactive support, self-service and human support. By anticipating customer problems, using robots and automation to answer frequently asked questions automatically, and saving your team time and energy on high-cost items that require a human touch, you can optimize your resources and get the most out of live chat.
Set expectations
Just because you have live chat posted on your website doesn't mean you need to respond immediately. This will not only burn your troops, it is not true! Contrary to popular belief, conversation doesn't have to be direct, as long as clear expectations are set. Sure, in an ideal world, users might prefer direct responses, but in most cases they understand that more complex queries take a little longer to complete correctly.
The most important thing is to be direct and transparent. Above all, you need to tell them exactly when they will get a response. Live chat software like Intercom has a simple message answering tool to do this. This is only part of your customer's attention - don't leave them hanging at the end of the conversation. (And if you're trying to speed things up, remember that using custom troubleshooting and tuning robots can help you increase the resolution time by up to 50%.)
Extend the reach of your conversations with automation
One report shows that 89% of consumers want to be able to send messages to companies in real time, but only 48% have the tools to actually do so, which is why in past years live chat was an unpleasant experience. In fact, this so-called "live chat" is more like email than real time chat. Simply, it is not life at all.
Thanks to bot chat software and customer service, most live chat tools give you the ability to have a live and dynamic conversation, even when there is no one at the sender end of the message. For example, if you have a messaging program like Intercom, the launcher bot will automatically ask your visitors for their contact details so you can proceed.
Engage and Interact “More” with your customer
When your customer opens your live chat option on your website, your customer can immediately get a response and select their topics and send a message. They will be directed to their chosen messenger platform and therefore, their message can land on anywhere on your messaging platform. By using an omnichannel-based messaging platform, your messages can be received by your agent. They can immediately reply and resolve their messages by using a lot of features that was offered by OneTalk as a trusted omnichannel brand. Disposition by OneTalk Customer opens chat widget on website. Disposition will keep track of your customer’s topic and analytics. The disposition features ensures that an organization continues to listen to consumers and transforms all concerns and issues into a meaningful concept. OneTalk can assist you in keeping track of the statistics for each customer service case. This conclusion will assist you in gaining new market knowledge so that cases and issues do not recur in the future.
Other than Disposition, OneTalk can help you integrate omnichannel customer service with the WhatsApp Business API. Without the complicated process of answering with one WhatsApp user, you can have the benefits of integrating omnichannel customer service with the WhatsApp Official Business API. No need to wonder how to use multiple users for WhatsApp business. You can simply use only one WhatsApp number to increase credibility and customer confidence in your business. With OneTalk, you can log in to your WhatsApp business account with multiple users on multiple devices all at once. Now you can use your WhatsApp Web on multiple devices and answer your customers all at once. OneTalk can Boost agent efficiency with all the integrated messaging platforms. Using an omnichannel service such as OneTalk will give WhatsApp Web access to more devices.
Conclusion
We can now offer this experience at scale thanks to live chat. Live chat is the de facto way to communicate with customers and prospects when they're at their most interested – in real-time, as soon as they land on your website. Whether it's through 1:1 human conversations or automated with the aid of a chatbot, live chat is now the de facto way to engage with customers and prospects when they're at their most interested – in real-time, as soon as they land on your website. Using OneTalk could also work for your business to improve sales, marketing, and support.
To delve more into this, contact us and chat with our agent by WhatsApp or email.
In today's intensely demanding market world, customer service is a practice that should be top of mind for any employee at every business. Of necessity, a customer service team's main aim is to attract existing clients by making them satisfied. However, offering outstanding customer support requires more than just answering questions and addressing concerns.
Customers would focus on solving their issues on their own if they can do it easily and thoroughly. When a customer has an issue with your product or service, the first thing that comes to mind isn't to call you.
According to Dimension Data, 73% of customers choose to use a company's website for help, instead of using their social media, SMS, or live chat. Rather than dealing with a customer service agent, they now want to look for answers online through a FAQ post or an information base.
This kind of behavior causes companies to implement a self-service system. Self-service would be the most effective way to resolve issues because they don't have to wait for the company to answer. There are many ways to use customer service as marketing content:
1. Use Frequently Asked Question
Many of the questions asked by customers are usually repeated. And the answers to these often asked questions are a gold mine with content marketing opportunities.
You can create content such as FAQ forums to help customers with the same issues. For example, Amazon has a system where they strive to stop answering the same question twice. They gathered feedback from all of their customers so they can address the same issue that’s been happening to all of their customers.
2. Use Customer Review/Rating
You can use customer testimonials and ratings as sales materials. According to Wyzowl, 9 out of 10 people value what customers have to say about a company rather than what the company thinks about itself. And according to Spectoos, consumers are more likely to pay 31% more on a company that has positive consumer testimonials.
People trust feedback just as much as they trust personal endorsements from friends and family, but as long as you have outstanding customer service, you will benefit from good reviews online and include them in your numerous onsite and offsite advertising activities. This will prove that you care for your customers and at the same time endorsing your brand.
3. Create a Customer Service and Content Marketing Hybrid
According to The Center for Generational Kinetics, you can create an easy-to-navigate self-help video library. Begin by going through the most popular questions or issues that customers carry to you, and then make a short video that demonstrates how to resolve each one. This may include instructions on how to create an online account, upgrade a battery, or swap a previously purchased item.
Use informative titles for each video so that customers can type in a particular query and get tips that are important to their search. The most important thing is that the videos contain basic step-by-step instructions and can be watched on any mobile screen. If you want to take things a step further, ask your customers to submit their own how-to videos and award awards to the best. In that way, you can kill two birds with one stone.
These aren't the only ways to use customer support in a marketing sense, but they're among the most practical and efficient.
You can use OneTalk by TapTalk.io to help you create great marketing content. One of their useful features is Case Detail. It allows you to know the history of your customers and help you to handle it at a later date. By doing so, you can collect your customers' frequently asked questions and then create an information base or FAQ forum. This feature also helps you find out how long a client has been waiting for a reply, their case history, the channel they use, and much more.
They also have another feature that can help you regarding the same issue. It’s called Topics. With this feature, you can separate cases according to the topics you have created. This helps you to navigate how many issues your customers have in common. You can also use it to customize the incoming case according to the right agent based on their respective department. This way, your customers can quickly be served by the right people.
Combining customer service and marketing results in enhanced organizational communications and clear messages through the business. If the two teams interact, the customer service department is aware of the exclusive deals or content that the marketing department is pushing and may direct customers to. Customer service as a marketing content encourages cross-departmental teamwork, which is just what you get when you incorporate it into your overall marketing strategy.
**For more information about OneTalk and SendTalk, do not hesitate to contact the team by WhatsApp or email!
Given their access to critical market and buyer data, CMOs play a particularly important role. CMOs can bridge the gap between marketing and sales by gathering the most valuable information for sales and providing it to them in an easily digestible format. Bridging the gap between the two will generate more revenue in the long run.
However, in this year, businesses will be under more pressure than ever before to increase revenue. It has infiltrated the re-evaluation of all operations with the goal of determining what actually raises the revenue. This means that everyone in a company is now responsible for revenue in some way.
Those who related in this area will be a part of marketing's shift from sales support to revenue accelerator.
The pandemic has accelerated digital transformation, such as the use of AI, bots, and others. Because your teams and buyers are now all remote, solutions must be built to operate online and rely on technology such as artificial intelligence to allow your teams to focus on revenue-generating tasks.
The CRM that we know is being phased out in favor of dynamic conversation models that aggregate data, infer conclusions, and require less human management. Because everything uses data and AI, it may result in job displacement.
But, there’s no need to be worried, displacement does not always imply destruction. While administrative tasks like email databasing and CRM data logging will be replaced by A.I., the result will be a complete reorganization of how we view work, resulting in new opportunities that require creativity, agility, critical thinking, and emotional intelligence that only a human can provide.
The pandemic has compelled B2B buyers and sellers to go fully digital. Prior to Covid-19, most salespeople relied on high-touch tactics to close deals. Such as business lunches, live entertainment, and plenty of face-to-face interaction. Even if you weren't dining, you were probably flying from one location to another for a one-hour meeting.
According to Mckinsey & Company, all of those traditional approaches will no longer work. It is because the pandemic has changed everything, which has forced a high-touch process to become digital-first. This has accelerated the third marketing era, in which brands must meet customers on their own terms and learn to close deals in a purely digital environment. Even if we are able to reassemble in a safe manner, there is no going back to the way things were.
Increased customer expectations, massive technological advancements, and the rise of omnichannel commerce are just a few of the sales trends reshaping the industry.
According to Mckinsey survey, these pandemic-induced trends are expected to become permanent. It is clear that companies must consider how they will transform the in-store experience by utilizing emerging technologies and big data on customers. Customers want their shopping experience to be personalized in some way, and research shows that effective personalization can boost store revenues by 20-30%.
To serve today's highly digital, well-informed customers, stores are increasingly expected to provide a wide range of omnichannel services, i.e., services that can be accessed through multiple channels. Many consumers, for example, use a variety of channels to gather product information before making a purchase.
As omnichannel shopping becomes the new norm, consumers and retailers must be prepared to provide fast, flawless omnichannel delivery. OneTalk by TapTalk.io is one of the omnichannel services that you can use. They provide many channels, such as WhatsApp, Telegram, Twitter, Line, and Facebook Messenger. The use of this technology has provided easier communication and sales transactions
With OneTalk, you can answer all chats from your customers on various platforms in one inbox. Your customers can buy, ask questions, and get answers online without any hassle by coming to your physical store. By doing so it will provide a much easier transaction because everything can be done online. Other than that, you can also monitor how your agents attend customers.
If 2020 has taught us something, it's that you never know what's around the corner, but these movements are all about being adaptable and easy to adjust. Hopefully, these projections can help you prepare for the year.
Ramadhan adalah periode belanja terbesar bagi Muslim di Indonesia, dan untuk brands, ini adalah waktu yang krusial untuk terhubung dengan pelanggan secara online.
Namun, dengan banyaknya tantangan yang ditimbulkan oleh COVID-19, ruang digital pada tahun 2020 menjadi lebih ramai - dan lebih berisik dari sebelumnya. Pada saat yang sama, perilaku konsumen berubah dengan cepat karena mereka beradaptasi dengan prioritas baru dan batasan pemerintah.
Untuk tetap menjadi yang terdepan, mereka harus beradaptasi dengan cepat - memanfaatkan wawasan konsumen saat ini untuk memikirkan kembali cara mereka mendekati komunikasi Ramadhan.
Di sini, kami melihat bagaimana tiga merek mengubah pendekatan mereka untuk terhubung dengan konsumen selama Ramadhan 2020.
Selama Ramadhan, semakin penting untuk mengingatkan konsumen tentang bagaimana merek dapat membantu selama periode perayaan. Namun, dengan lebih banyak pengiklan yang bersaing untuk mendapatkan perhatian orang, brand harus kreatif dalam cara menjangkau audiens mereka.
Setelah mengetahui bahwa 93 juta orang dewasa Indonesia menghabiskan waktu menonton YouTube setiap bulan selama lockdown dan Ramadhan, Wings, perusahaan barang konsumen yang bergerak cepat (FMCG), mencoba cara baru untuk menjangkau orang-orang secara online.
Perusahaan memutuskan untuk berkolaborasi dengan sejumlah pembuat konten YouTube untuk menampilkan produk Wings dalam video dan streaming langsung mereka dengan cara yang halus, dan tidak terlalu berfokus pada penjualan produk. Setiap pembuat konten diminta untuk memasukkan produk ke dalam videonya dengan cara yang terasa alami dan relevan dengan saluran masing-masing pembuat konten.
Sementara donasi biasanya meningkat selama Ramadhan, karena pandemi mempengaruhi banyak orang Indonesia, orang-orang ingin saling membantu melalui donasi lebih dari tahun-tahun sebelumnya.
Nestlé Indonesia melihat peningkatan minat penelusuran pada "donasi" dan memutuskan untuk mengalihkan fokus iklan Ramadhan mereka. Daripada mencoba selalu menjadi yang pertama diingat oleh konsumen, Nestlé meminta orang-orang yang melihat iklan Bear Brand mereka untuk mengunjungi halaman donasi Kitabisa - platform untuk kegiatan medis sosial dan pribadi di Indonesia - di mana mereka didorong untuk berdonasi kepada mereka yang pekerjaannya terkena COVID, seperti pengemudi taksi Gojek, pedagang kaki lima, dan praktisi medis.
Kampanye ini dimulai setiap pagi dengan pesan yang mengundang konsumen untuk meminum minuman Bear Brand mereka selama Iftar untuk mendorong mereka memulai hari dengan niat baik untuk tetap sehat.
Ramadhan akan selalu menjadi periode yang ramai di Indonesia, jadi terserah merek untuk memikirkan kembali bagaimana mereka dapat mengeksplorasi cara-cara kreatif untuk tidak hanya menjangkau audiens baru dan yang sudah ada tetapi juga menghubungkan dan menginspirasi mereka saat perilaku mereka berubah.
Dengan lebih banyak waktu di rumah, orang tidak perlu terlalu fokus pada kenyamanan, dan malah memilih menghabiskan waktu memasak makanan mereka sendiri, belajar tentang rutinitas perawatan kulit baru, dan mengambil bagian dalam latihan online.
Selama Ramadhan, minat penelusuran untuk "Iftar" (makan malam puasa selama Ramadhan) melonjak sebesar 1.950%, sementara "Tarawih" (sholat malam) meningkat sebesar 1.150%.
Sebagian besar pengguna mencari resep tujuh jam sebelum buka puasa, untuk menyiapkan bahan-bahan mereka. Tapi karena waktu sahur (waktu buka puasa pagi) dan buka puasa berubah setiap hari di setiap kota, begitu pula waktu orang-orang menelusuri resep yang berhubungan dengan Ramadhan.
Dalam mengelola bisnis untuk pasar yang selalu dinamis, Anda harus tetap ingat bahwa customer service memiliki peran penting dalam bisnis. Ada beberapa hal yang dapat Anda kembangkan untuk mengoptimalkan customer service Anda.
Empati, kesabaran, dan konsistensi diperlukan dalam customer service. Tidak dapat dipungkiri, setiap customer akan memiliki temperamen dan kesabaran yang berbeda-beda. Dalam beberapa kasus, menghadapi pelanggan yang memiliki temperamen buruk tidak akan dapat dielakan. Maka itu, kesabaran, empati dan konsistensi harus dapat dilakukan.
Setiap customer berbeda dan bahkan beberapa tampak seperti selalu berubah-ubah tiap minggunya. Kemampuan beradaptasi harus dapat dikuasai untuk menghadapi customer.
Pastikan Anda menyampaikan maksud Anda sesuai dengan yang Anda harapkan.
Pastikan Anda memiliki etika bekerja yang baik, sehingga pelanggan dapat melihat kinerja perusahaan melalui bagaimana Anda berusaha melayani mereka.
Pengetahuan adalah hal yang penting untuk menangani pelanggan. Hal ini untuk menunjukkan ketulusan perusahaan dalam menangani permasalahanyang dihadapi pelanggannya.
Perilaku dan sifat yang baik akan membuat pelanggan merasa dihormati dan diperlakukan secara baik.
Selain itu, untuk mengoptimalkan customer service, Anda dapat menggunakan omnichannel sebagai salah satu solusi perpesanan. Omnichannel berorientasi di sekitar pelanggan Anda dan menciptakan pengalaman pelanggan singular di seluruh brand Anda dengan menyatukan penjualan dan pemasaran yang menyebabkan limpahan antar channel. Salah satu omnichannel messaging platform yang terpercaya adalah OneTalk by TapTalk.io. OneTalk menawarkan berbagai fitur yang dapat membuat customer service Anda menjadi yang terdepan.
Anda dapat Log in ke WhatsApp di berbagai perangkat dengan banyak user. OneTalk memiliki fitur All-In-One Inbox dan Single Dashboard untuk memberikan dukungan pelanggan terbaik untuk bisnis Anda. Tidak ada lagi kerumitan untuk menjawab tumpukan pesan WhatsApp Anda dengan pesan tambahan dari platform perpesanan lain. OneTalk menyediakan kotak masuk lengkap yang mengintegrasikan semua platform perpesanan dalam satu dasbor. OneTalk adalah kunci untuk memudahkan pelanggan Anda sehingga mereka dapat menghubungi Anda dengan berbagai platform perpesanan, seperti WhatsApp, Telegram, Facebook Messenger, Twitter DM, Line, email, dll.
Tertarik menggunakan OneTalk untuk mengoptimalkan customer service Anda? Hubungi kami via email dan agent kami via WhatsApp.
It is a well-known fact that COVID-19 will change the world like never before. Businesses have spent most of the last year struggling to adjust to unusual circumstances. Although the battle against the COVID-19 pandemic has not yet been fought, with the vaccine in sight, there is at least a faint light at the end of the tunnel—along with the expectation that another train is not coming our way.
The year 2021 will be the year of transformation. In the absence of any unforeseen disasters, people, industries, and culture will begin to look forward to shaping their future rather than just running through the moment. The next normal thing is going to be different. It's not going to be going back to the terms that existed in 2019. In fact, just as the words "prewar" and "postwar" are widely used to define the 20th century, generations to come are expected to address the pre-COVID-19 and post-COVID-19 periods.
With 2020 closing by, small businesses are hopeful that 2021 will be a brighter year. While the pandemic has been front and centre since the beginning of last year, there are other developments on the horizon for entrepreneurs to watch as well.
In the aftermath of the COVID-19 pandemic, consumers are paying a steep financial toll, and the Canadian Imperial Bank of Commerce (CIBC) is setting itself apart with its financial assistance for hard-hit clients. The bank launched the 'CIBC Pace It' initiative, which provides no fees and low interest on credit card transactions over $100, with installment plans now available. Multiple installment plans can be set up and handled, with payment periods ranging from six to 24 months and interest rates ranging from 5.99 percent to 7.99 percent a year.
Starling Bank, a British fintech firm, recently launched a new digital banking Toolkit as well as a US dollar account. The new tools were created in an attempt to assist British small and medium-sized business owners in managing their finances as the economy slowly recovers.
The new account allows business owners to spend directly in pounds and dollars with a single debit card, create, send and track invoices, automate expenses, record VAT, and connect with HMRC to submit VAT returns. Moreover, the account enables customers to upload bills and schedule payments to manage cash flow.
Starling Bank revealed that Toolkit will be free for the first three months for customers who sign up before July 31, 2020, to assist companies with their post-COVID recovery.
In the aftermath of the COVID-19 pandemic, the grocer's healthcare division has unveiled the Kroger Health COVIDCare Plus initiative to assist companies and brands in returning to normal business operations.
The COVID-19 Home Collection Kit, which allows an individual to conduct a self-administered test and communicate directly with a licensed healthcare professional for supervision, is at the core of the employer-focused program. The program seeks to improve a company's ability to have workers tested in order to prevent the spread of disease and provide them with peace of mind.
Many health authorities have now approved rapid COVID-19 testing, and companies are now considering offering it as a service to their customers. This makes sense for airlines, particularly because the outbreak has had such a significant effect on the industry.
According to Reuters, German airline Lufthansa has included rapid COVID-19 testing in their passenger kit. The test will be open to first-class and business-class passengers starting in October. This is due to the fact that test availability is limited.
Uber for Business recently announced the introduction of a new Uber Eats platform that allows companies to customize meal plans for their employees and consumers. The new vouchers can be used for anything from single lunches to 1,000-person virtual events. The program is managed through a dashboard that allows employers to tailor their employees' meal spending by setting start and end dates for vouchers, limiting the number of orders, and keeping existing features like ordering times and spending caps in place.
These granular offerings allow companies to easily meet the needs of both their workers and prospects as working from home becomes a future, even as economies slowly reopen.
The 'Sellerium' platform seems to be a solution for eCommerce professionals that gives them access to a wide range of analytics that they can use to improve their company. Professionals will have access to tracking statistics for 20,000 vendor groups and more than 10 million items across the app, which will be used to control listening.Sellers can then adjust to the evolving demand to increase sales, or even pivot their current goods to cater to a particular customer need.
The 'Sellerium' platform will also provide a listing SEO review, which will look at the bullet points and details while also checking for any inconsistencies or inappropriate language.
Tutor Doctor, a prestigious tutoring company established in 2008 with over 90,000 highly trained tutors, has introduced new e-learning capabilities to assist families through the daunting changes of the "new standard."
The company caters to students of all ages, from elementary school to university, and helps them succeed in their studies.
Students are matched with a tutor based on their needs and given a "tailored learning plan suited just for them" by the new online tutoring resource, which provides the same attention and commitment as an in-person tutor.
Tutor Doctor is available in 16 countries, including the United States, Canada, United Kingdom, Ireland, Ecuador, Australia, Mexico, Chile, Costa Rica, Peru, Panama, Guatemala,Nigeria, Tunisia, South Africa, and Columbia.
The 'Maya' AI business bot is a virtual solution for entrepreneurs that will assist them in automating some of their workflow in order to save time on unique tasks. The artificial intelligence (AI)-powered solution works by assisting with operations and R&D, allowing the entrepreneur to concentrate on the overall growth of the company. This could help them cut down on the amount of hours they spend coping with day-to-day activities, allowing them to concentrate their energy on more important tasks.
The 'Maya' AI business bot is one of an increasing number of AI-powered business solutions that help entrepreneurs spend less time on tasks that are necessary but not relevant.
With the spread of COVID-19 keeping many people from eating out, the ghost kitchen would allow restaurant to serve customers in the area without having to invest in a costly physical venue. Customers can order from the ghost kitchen by going to their preferred participating app and selecting the things they want delivered.
In the United States, Red Lobster is expanding its menu to include a new ghost kitchen in Chicago, where customers will be able to order their favorite Red Lobster dishes from third-party delivery services such as UberEats, GrubHub, and Postmates, as well as DoorDash.
"Red Lobster places a high value on off-premise dining. In the two years leading up to COVID-19, we tripled our off-premise revenue, and we've tripled them again in the last eight months. The next logical step in growing our off-premise company is to open a ghost kitchen. It will allow us to reach out to new customers who are looking for great seafood and a hassle-free off-premise experience." CEO Kim Lopdrup said of the company.
In this pandemic era, people are beginning to keep their relationship with customers close and smooth. Applying good quality customer service seems to be a priority in some cases. But for those who are having a hard time keeping those relationships with their customers because the high flow of the message coming to the company is too much, there is a solution.
The omnichannel messaging platform is all the hots for 2021. Omnichannel can integrate multiple messaging channels and put them on a Single Dashboard so you can see all the messages from all your messaging platforms.
This will be useful for business because you can also monitor your customer service agent when they work. But this all will be possible with a trusted omnichannel brand, OneTalk by TapTalk.io.
OneTalk offers a good deal for you in turn of so many amazing features that could help your business. Starting from Real-Time Agent Activity Tracker that could track you agent performance, Disposition that can see the analytics of your interaction with customers, and you can even use WhatsApp Business API services without a hassle of the registration.
With people trying to cut cost to all unnecessary spendings, using WhatsApp as a platform to send One-Time Password will be better in all accounts.There are a lot of proofs that said WhatsApp based OTP is more secure than that SMS-based OTP.
Many experts admit that sending an OTP code via WhatsApp is safer than using an SMS-based OTP. SendTalk offers more consistent delivery. A more conventional way of sending notifications via SMS or Call relies on a cellular signal. You can get faster delivery times via WhatsApp. No more problems with mobile providers.
With a lower cost compared to the SMS type OTP, SendTalk will be more profitable than the SMS-based OTP service. With SendTalk, imagine how much money you could save, instead of using an SMS-based OTP which costs from Rp350,00 to Rp500,00. The rates offered by SendTalk are certainly more affordable than SMS-based OTP.
The COVID-19 pandemic has wreaked havoc on the economy and on people's lives, and it's far from finished. However, with the launch of vaccines, it's possible to be cautiously hopeful that the new standard will emerge this year or next.
And we agree that normal could be better in certain ways. The changes we described—in efficiency, green development, medical innovation, and resiliency—could provide an enduring framework for the long term with good leadership from both businesses and governments.
**For more information about OneTalk and SendTalk, do not hesitate to contact the team by WhatsApp or email!
What are the steps to starting a business? There are thousands of websites, including ours, that provide checklists to remind you of the various tasks you must complete when starting a company. These checklists are simply To-Do lists, despite the fact that they are really helpful in helping you remember important startup steps. They tell you what to do, but they don't give you any advice on how to run a successful company.
Of course, we all want to make millions of dollars. But what are you willing to sacrifice in order to achieve that goal? How many hours a week will you work continuously? How far do you want to stretch outside your comfort zone? How far will your family grow with you? To be successful, keep your business plan in line with your personal and family goals and resources.
The old formula - find a need and meet it - still works. It will always work. The key to success is finding a need you can meet, that you want to meet, and that will generate enough income to build a profitable business.
One of the most common mistakes startups make is believing that a large number of customers will choose to buy a product or service simply because the owner of the company likes the idea or knows one or two people who did it. To minimize your risk of loss, never assume that a market exists. Research the idea. Talk to real prospects (who are not family and friends) to find out if what you are trying to sell is something they will be interested in, and if so, how much they will pay for the product or service.
If you want your company to be a long-term success, you can't afford to focus on a tiny customer base to get you there. If you depend so heavily on one or two clients, you will still be at risk of losing badly if you lose one of them. Ideally, you will have a broad client base covering different customers in a variety of industries and locations.
You will face competition no matter what form of company you start or run. And if no one else is doing what you do, your potential buyer will almost certainly use a different product or service to meet their needs. To be successful, you need to research the competition and find out as much as you can about what they sell and how they sell it. Competitive research is something you should plan to do on an ongoing basis too.
One of the other best business tips and tricks is always to plan ahead. You don't want to get caught up in the hop by changing market forces or by other issues that could have been anticipated and taken into account. Just by keeping an eye on the future, you can always remain in control of your own destiny.
You don't need a complicated business plan if you're not looking to invest or invest a significant amount of money in your company, but you do need a plan - a plan that outlines your goals - your goals - and then establishes at least a road map outline for how you will get there. . Strategy will evolve as you gain a deeper understanding of your customers and competitors, but it will also help you stay focused and on the right track. To help create a basic plan, use our business planning worksheet.
Most people who are thinking of starting a business focus on what they will sell and who they will also sell. What they often don't consider is how the business will actually operate. For example, if you sell an item, how is it delivered? How much customer support will be needed - either to answer a question about a product or to respond to a delivery person who hasn't arrived? Do you need to accept credit cards? Will you bill customers? Who will follow up to make sure you get paid? Even if you are starting a small personal service business, this is an issue that you should consider and plan for.
I have heard several people advise potential business owners not to continue with their business until they have investigated every last detail of the business they want to start and are absolutely certain it will be successful and profitable. The problem with that approach is that it leads to procrastination. Nobody really owns all the pieces - even after they've started their business. Yes, you need to research the market, have a rudimentary plan, and do things like getting a tax ID if needed, register with local officials, if needed, etc. But if you try to make everything perfect before launching, you may never be able to start your business at all.
Some people believe that entrepreneurs are risk-takers. But for the most part, successful entrepreneurs don't like walking blindfolded. Instead, they take controlled risks. They test an idea on a small scale, then develop it
The distinction between successful individuals and the rest of society is that successful people learn about their mistakes and move on. They don't dwell on their shortcomings, blame the economy, curse their poor luck, or put blame on others. If the path to their target is blocked, they attempt an alternative route or, in some situations, select a more attainable goal.
Find a mentor, attend a like-minded community, learn all you can about the profession and how to get from where you are to where you want to be. Attend industry-related activities. When training opportunities arise, take advantage of them. Purchase expert-led courses. Even if you reach a certain level of success, you shouldn't stop looking for fresh new ideas that can take your business to the next level. You may be able to enter a new industry, use the latest technology, or simply take a new path to what you have always been doing. The most popular companies are still looking for fresh ideas and practical business tips and tricks they can use.
Track income and expenses, keep business and personal money separate and find the rules your business must adhere to.
If you want to start a business, then you need to develop systems and methods that will allow you to hire other people to do the project work according to your plans. You limit your growth potential if you don't get other people to work for you.
If the business you're starting needs investors to grow, do your best to find out what investors are looking for and where to find who might invest in your type of business. Local owners and venture capital groups are a good place to start - attend the meetings they are hosting or the meetings investors are talking about. Get a promotion so that it can be used to attract investors if you get the chance.
Ask what you want (politely.) I started my online business by participating online at GEnie GE's online service. When I am ready to send them a proposal to run a small business area, I can not only talk about my credentials in general, but I can also point out the places where I have contributed their services. I became one of America Online's premier content providers because I picked up the phone and put on a cold call. I ended up with a new consulting agency after I had started a conversation with a woman sitting next to me on the plane. Remember, people love interacting with people they know. Start rolling the ball and keep it up by continuing to communicate and introduce yourself to new people.
Even if you run a local business, you need an all-around digital presence. At a minimum, you need a website that looks professional, an email list that allows you to communicate with customers and prospects on a regular basis, and a presence on the social media channels your customers visit.
If you just stand still then you open yourself up to the risk of others overtaking you. You can use social media to find new ideas and trends to follow. Consider using a social media tracking and monitoring tool to see what your customers and competitors are saying about you and the industry in general on social media.
What is profitable now is not necessarily profitable in the next year or 10 years from now. So don't let yourself fall into the "This is how I always do things" habit. Open your eyes and ears to new things. Are there newer or better ways to market your products and services? Are customers asking for something you don't offer? Are there different types of clients you should target? Get answers by reading everything you can about your industry and listening to your customers.
Doing those 16 tips sounds like a great hassle, is it? But, you don’t need to worry about how hard it is. You can actually make your business succeed by improving your customer service. By doing this, you develop a great relationship with your customer, and in turn, you can achieve loyal customers.
OneTalk by TapTalk.io is an omnichannel messaging solution that integrates multiple messaging platforms for your business. Using WhatsApp Business API with multiple agents and at the same time, integrating other messages in other platform is possible with OneTalk.
OneTalk takes the hassle out of answering your customers across multiple platforms because OneTalk provides a faster way to respond to your customers which can increase your future sales and marketing. With OneTalk, you can reach customers who work from home from various messenger applications and vice versa. Your customers and customers can shop and ask and answer online hassle-free with the OneTalk omnichannel from TapTalk.io.
Your business can runs smoothly and provides world-class service with our products. OneTalk is at your disposal, with just one dashboard for all your messenger accounts. Monitor messages from WhatsApp, Telegram, LINE and more, on one dashboard.
OneTalk removes the boundaries between different sales and marketing channels to create a complete and integrated whole. The differences between the channels on-site, social, mobile, email, physical, and instant messaging disappear when one customer view and one shopping experience appear.
The ongoing COVID-19 pandemic storms have proved to be very effective in significantly changing consumer behavior. Most of the middle class and above (the middle class) withhold spending or spending in response to economic uncertainty and the risk of recession.
The impact of this behavioral change is very clear, household consumption spending has fallen sharply and has contributed significantly to the decline in economic growth in the second quarter and will continue in the third quarter. Even the IMF has officially stated that the COVID-19 Pandemic has become a global economic crisis marked by many countries on the brink of recession.
Given that the COVID-19 pandemic is forcing people to stay more at home so as not to catch the virus. Most of the activities take place online at home, both work, school and shopping. Business players are expected to learn digital marketing strategies to advance their business in a pandemic like this.
This is the right moment for business owners to maximize the marketing process with the help of digital marketing or online marketing services that will deliver a lot of benefits. Commercials in national media will make the product better known to the public. Given that in this digital era, competition is getting tougher. The number of e-Commerce is a breath of fresh air for online businesses.
Doing business through online is actually not difficult. As long as you master the market and have a good digital marketing strategy, the business will continue to exist. Supported by current conditions, more buying and selling activities are carried out online.
Online business requires you to master digital marketing and social media. If it is too difficult to learn, you can go to digital marketing services or other third party services that could help you with your sales.
The first strategy that you can adapt to your business, is to make the products or services that you sell easily accessible and affordable. For example, by providing easy payments, extending installment periods, reducing down payments, reducing packaging and increasing the number of payment options.
With this first strategy, even when customer purchasing power is declining, you don't need to reduce prices too drastically. This is because it's going to make cash flow critical. Conversely, this strategy will make your product or service appear friendly and empathetic to the financial condition of the customer, which is generally very difficult in a pandemic like today.
The second trendy sales strategy is to develop a more specific and unique customer segmentation. For example, you can make customer segments on the basis of their purchasing power, taste, where they live, and perhaps on the basis of their consumption behaviour. Performing Customer Segmentation will enable us to target customer targets with greater precision and matching accuracy.
The request, for example, is that you provide special discounts for fishermen's customers, workers' customers and informal workers who are currently struggling with purchasing power due to their reduced income. This second strategy has the power to keep cash flow even though the profit margin is declining, but not until it is completely eroded.
The third Strategy is the Green Ocean Strategy. This strategy works by increasing the sales reach and distribution of new markets that are more potential and still competitively silent. This strategy is generally used by companies that have experienced saturation, aka stuck with a specific market or target customer, or it could be that your company is experiencing regulatory barriers that are making revenue worse. It is therefore advisable to find new areas with regulations that are more friendly and business-friendly.
Expansion is an example of the application of this strategy, which means enlarging the sales pie by targeting new markets or areas that are still green, or by shifting production to goods that are urgently needed by the community during the COVID-19 pandemic. The latest example is some entrepreneurs who started working on the production of PPE, masks and hand sanitizers at affordable prices and maintained quality, at the same time they moved to open the market for herbal products such as herbal medicine, which turned out to be greeted with great fanfare and generated luxurious sales and were able to help. People who need support to increase immunity. So it turns out to be convincingly proven that even in difficult times like now, you can avoid bankruptcy or get stuck with complicated debts and don't have to run around chasing credit-collecting bandits.
The fourth strategy that you can use to keep the business alive in times of crisis, is called the Narcissistic Selling Strategy. Namely, increasing the availability (availability) of your product or service at every corner of the opportunity in the market, both the conventional market (offline) and the online sales platform.
That is, how can your product be everywhere, easy to find even in unexpected locations. This is very important because during a pandemic, customers are generally too lazy to go far to get the goods or products they are looking for.
But if it turns out that you are able to make the product or service narcissistic, then this is really beneficial for the product to be purchased immediately because it is easy to find, especially if it turns out that the product has a price that is easily accessible to customers, such as in the First Trendy Sales Strategy.
So how do you keep your products and services narcissistic and exist in most markets or sales platforms? It's very easy and there are many alternatives, the choice that is often used is to do a partnership or deposit goods. Another name is consignment. This fourth strategy, when combined with the three strategies above, will certainly have a tremendous impetus for increasing your sales.
The fifth or last strategy to increase sales during pandemic is the Humble Strategy. Maybe you are not familiar with this term, but I am sure that you will understand how it is implemented after this article.
This fifth strategy explains how the products and services that you market are easy for customers to feel and touch. So, they first feel the benefits and differences and the value that will be obtained from these products or services before finally deciding to choose or buy.
What is an example of this understated strategy? Recently a lot of people opened online training classes for free or for free. The goal is none other than so that some prospects, prospective clients or even existing clients gain insight and benefits about the new training module The 10 Habits of Highly Productive People. As a result, after participating in the free training, prospective buyers become aware and know that they need the product or training module, so for the second pull of course they have to buy and pay.
These five effective strategies are developed in such a way that to ensure that even in the challenging conditions during the pandemic, you are still able to survive and even grow sales, so that you can successfully pass through these difficult times with confidence.
Besides strategy, there is one more addition you should have in your sleeves to boost your sales. Can you guess what it is? Yep! Customer Service. Great customer service is a requirement for a smooth online transaction because there is practically no human interaction face to face. So you should support all your customers’ needs with a balanced customer service. Your agent or your representatives should have a great knowledge about your product and exudes sympathy and empathy when they serve your customers.
Omnichannel can help you serve better customer service. This service helps you build a good relationship between you and your customers virtually. OneTalk is an Omnichannel Customer Engagement product from TapTalk.io that could integrate multiple messaging platforms for your sales, marketing, and support.
When you need to be a proactive party to your customers, you can reach them first with the Start New Conversation feature that allows you to start a case so that your business can reach your customer first. You can use this feature just by entering your destination number.
But worry not! There are a lot of features that could also support your business so that it could enhance your customer service. Messages and complaints are integrated in a Single Dashboard, so this makes your customer service easy to manage. Various messaging platforms are supported with this service so your agent (or even agents!) can immediately answer them. Supported platforms in OneTalk are Telegram, LINE, Twitter, WhatsApp, e-mail, etcetera.
OneTalk also enables you to reach your customer all at once with the Broadcast Message feature. This will allow you to send messages to multiple recipients and even support various types of files, such as Images and Videos.
If you want to delve deeper with our feature, contact our agent and ask everything you want to dig. We will anticipate your messages!
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