pt tap talk teknologi blog

The Importance of Communication in E-Commerce

By Dominic Vedericho
30 / 09 / 2019
https://en.unesco.org/youth/toptips/planner/communication

The process of buying and selling in e-commerce certainly cannot be separated from communication that occurs between the seller, customer, and platform/e-commerce itself. According to Unlock Customer Obsession by Tying Business Features to Outcomes, 72% from 502 online shoppers that they surveyed are more likely to shop frequently with retailers or sellers who they can communicate with. One particular aspect of online customer communication leads to loyalty and this is one way to retain your customers. This data is also backed by a study from Forrester and Listrak.

In the business world, good communication is important for the daily operation of the company, but can also affect sales and profitability. Without good business communication, the internal and external structure of a business can face numerous challenges that can ultimately lead to its demise. — Kristie Lorette

If we refer to a research paper by Joel Mero, two-way communication will have a significant effect on customers’ intention to buy, satisfaction level. It will also have an impact on customer intention for example; word of mouth. This is very important especially if you want to create and run your flywheel.

Amazon.com Flywheel: https://sellics.com/blog-applying-amazon-flywheel-to-your-online-business/

From the amazon flywheel above, we can see that customer experience is one of the major factors and all the benefits that we cover in the last paragraph will help elevate the experience.

There are ways to improve an effective communication. One option is through live chat. It is where sellers and customers can communicate without using third-party applications like WhatsApp, Telegram, Line, KakaoTalks, and many more. Live chat enables the problem to be solved in less time. For instance, when the user faces problems regarding anything. They can approach the platform or directly to the seller in a simple way. Live chat also enables customers and sellers to communicate in real-time without having to be in the same place at the same time.

For more information, visit our website http://taptalk.io or contact us through email hello@taptalk.io.

Share this article

Related Posts

By Monica Tan

14 / 10 / 2020

Menjalani rutinitas customer service memang selalu berwarna. Tentu selalu ada berbagai macam kepribadian dan model pelanggan yang kita hadapi sehari-hari. Namun, bagaimana kita harus bersikap saat menghadapi pelanggan yang marah dan disaat yang sama harus tetap menjaga sikap kita? Karena agen adalah citra perusahaan, bagaimana menyikapi pelanggan yang marah akan menjadi suatu hal yang penting. […]

Read More

By Monica Tan

04 / 09 / 2019

Taptalk.io provides a complete SDK (Software Development Kit) chat platform solution for mobile apps and websites. Jakarta, 1 September 2019 - TapTalk.io introduces their chat software development kit (SDK) and chat engine service that makes it easy for developers to add chat features to mobile apps and websites. TapTalk.io became the first Indonesian company to […]

Read More

By Monica Tan

31 / 08 / 2020

Are you familiar with WhatsApp? If yes, maybe now is the time for you to explore more of WhatsApp, not only through your mobile phone but also with your computer. Do you know that we can use WhatsApp on our Laptop or Computer? If no, then let’s keep going because this article will guide you […]

Read More
1 2 3 31
TapTalk
PowerTalk
OneTalk
SendTalk
whatsappfacebooktwitterinstagramlinkedin

Reach us by phone at (021) 27939266

Jl. Kyai Maja No.25c, RT.12/RW.2, Gunung, Kec. Kby. Baru, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12120

© 2020 - 2021 TapTalk.io (PT Tap Talk Teknologi)

tap talk logo for footer