Carissa Tirta Wijaya

Carissa adalah strategis konten dan desainer grafis dengan keahlian mendalam dalam mengembangkan strategi konten yang meningkatkan keterlibatan dan konversi. Sejak 2021, ia telah memimpin inisiatif desain dan konten di TapTalk.io, menerapkan solusi kreatif yang memajukan tujuan bisnis. Dengan latar belakang yang kuat dalam desain dan komunikasi visual dari BINUS University, Carissa menggabungkan pendekatan analitis dan kreatif dalam setiap proyek. Pengalamannya mencakup pekerjaan dengan berbagai brand di Indonesia, di mana ia menyempurnakan kemampuannya dalam desain dan strategi konten.

How digital marketing takes over conventional marketing significantly makes the businesses take steps to go along with it. Digital marketing becomes the spearhead of the selling and marketing improvement. Digital marketing negates the time and place limits so that it can accommodate the customers’ needs anytime anywhere. In the business world, creating digital marketing campaigns is the most effective way to sell and promote a product or service. To be a reliable digital marketer and able to create an interesting campaign, you have to do these:

Know your Business Target Audience

The first step that you have to do is to recognize who your target audiences so that your ads will get the right target. Knowing the right market target will ease you in arranging your campaign strategy and reaching the right target.

Creating Interesting contents

Content is one of the keys to success in doing the campaign. As a digital marketer, you have to be able to analyze and create content that will draw the audience’s attention and make them interested in using your products or services. The right target content is the content that fits the audience criteria.

The Display of the Ads Must Be Consistent

You have to have a good taste in design for your campaign ads display. Display consistency must be one of your considerations. The visual display covers the fonts, color, and style of photography that become the characteristics of the products. The visual content display must fit your target audience. For example, if your target market is women who love makeup, the colorful and bright with some accent of makeup will make them more interested.

Make sure your Ads is Integrated

In this part, you can use the CTA (Call To Action). CTA is an action related to your ads and can lead your audience to the final destination of the campaign, such as to your website or product. CTA usually is a button.

To become an excellent digital marketer, you can use the developing technologies and tools. The existence of various tools will help your performance in creating interesting content that attracts the customers. Especially to help your selling, you can use the sales and marketing tools available. Sales and marketing platforms are the means of the businesses to sail in the digital marketing world. One of the platforms that will give some benefits for the businesses is Omnichannel sales and marketing. The benefit of Omnichannel sales and marketing will take the businesses to the top of expected sales achievement.

The marketing in digital era needs qualified management and skill. A digital marketing leader must recognize the market needs by observing the customer’s behavior. The summary of customer’s behavior data can be used as a reference for marketing improvement in the future. Customer’s behaviors that can be recognized from their feedbacks also can be used to fix and improve the quality of the product. The businesses as the leader in the digital marketing world have to have the experience on this matter. This experience will bring a real change through a better understanding of the customer’s behavior. The omnichannel platform has the tools that can facilitate the businesses to become a qualified digital marketing leader. The features in this platform can give a huge efficiency on the business side.

One of the features on this platform will record every feedback from the customer. The feedbacks data or the disposition from the coming case can be summarized. The summary of the disposition can form a business insight from the customer. This insight can be used for adjusting the step to serve customers’ needs. For example, making an improvement to reduce a similar case that can come up in the future. This business insight can bring up new ideas for businesses related to the improvement of sales and marketing. These new ideas are something that the customers wait for as a refreshment in digital marketing. The feature in the platform that presents comfort for the customer and ease for the businesses is the Case Detail feature. The feature presenting every detail of the case from the customer is a part of the Disposition feature that can be easily accessed and used.

The existence of a sales and marketing platform as a hand that brings the customers closer to the products and the businesses is a must. With this platform, customers and businesses can go hand in hand in a profitable interrelationship. Both parties can give positive supports. The businesses can use and get the benefit of Omnichannel sales and marketing by visiting OneTalk by TapTalk.io. OneTalk will lead the businesses to get the best features that can facilitate sales and marketing. With OneTalk, the time, energy, and cost efficiency to increase the sales is no longer a dream. OneTalk will be the tool for businesses to reach the customers’ satisfaction with no limit. Customers will feel closer to the products they need and feel easier to access information about the products. Nice experience of the customers in the transaction can make him a loyal customer. A loyal customer can take his close related person to feel a nice experience in the transaction together.