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Presenting Assistive Products as Consumer Goods

By Ardian
07 / 09 / 2020

A business should cover all aspects before they launch their products or services. What would you provide and prepare before you launch your product? Would that be the idea that you share when you brainstorm your strategy? Ask your company some questions before you “think” you could provide your customer with what they need with your product. You need a good Product Judgement from your customers to know  “What do they really need?” is what you really need to think through before your products meet the markets.

Product Judgement is the notion that you can use your own judgment to (1) accurately predict what customers need, what they want and value, and (2) develop and provide them with a solution. 

Product Judgement does exist and it is learned. No one starts with a strong product rating. It is not innate. It took years to build and therefore ranged from very weak to very strong. It takes mature work and dedication to create it. Therefore, some have it, others do not.

Product Judgement is obtained through customers. That’s why you have to learn from your customers with their perception. Good businesses will assess their market before they launch their product. You have to know “who are you dealing with” and your product should be the answer to all of their needs. To know who you’re dealing with, you can control your Product Judgement by personally observe and correspond to them.

But you have to make sure that your products, or the way that you market your products, will make it easier for them. Customers hate it when things are complicated. Because we have to provide their needs, we need to provide them with the convenience that they demand.

You also need to make sure how your customers view your product and the way that you portrayed and presented your products.

Research by Cruz and Duarte (2011) has proven that “by designing and presenting assistive products as general consumer goods it may be possible to reduce stigmatic elements from being associated with them”.  This practically means the way you present your product will affect their willingness to buy. This is why you need to study your Product Judgement by placing yourself in a customer’s place and keep a good relationship with your customer. What are the contextual aspects that affect customer’s decisions?

You need to ensure how your products are perceived by your customer. It is important to make unique products, but it is also great if you make the same products but BETTER. To make it better, you need to constantly follow the trend. 

Now, after contemplating how you present your product, the next thing you need to do is “be them”. To know how your product or service is perceived and how is your Product Judgement, you have to use it yourself. You have to know all about it, how it works, and how it was supposed to work.

Creating a great product touches on many areas. From what problems a product solves, to how it solves them, to how it is evaluated and positioned in the market.

Product Judgement is an ever-evolving thing. Because of the change in trends, technologies, competitors, and industries. Present your product according to what the trend is. Filter their trend. Watch your competitors. Study the industries where your products grow.

When you portrayed your products or services as something that they need in everyday life and without disabilities, your customer will be convinced that they “should” be using your products or services.

Because Product Judgement is a never-ending journey, you have to keep checking and refining it. When you apply your product judgement and decisions get made, go back and check those decisions again. Never stop evolving, keep talking to the market about your product. Present them as consumer goods so they can “think that they “need” you before they actually need you.

But that perfect notion and concepts will make you think hard and question how could such a great Product Judgement exist? 

You can be the one to make such a thing!

Don’t ever doubt that you can do it too. Do the research to the customers that are using your products. You can study with as many respondents as possible. You just have to get started and the numbers add up quickly. The best part is that you will start to feel like your judgment is growing. To get high product ratings, you have to fall in love when you talk to customers. Overcome the obstacles you have today.

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