The ongoing COVID-19 pandemic storms have proved to be very effective in significantly changing consumer behavior. Most of the middle class and above (the middle class) withhold spending or spending in response to economic uncertainty and the risk of recession.
The impact of this behavioral change is very clear, household consumption spending has fallen sharply and has contributed significantly to the decline in economic growth in the second quarter and will continue in the third quarter. Even the IMF has officially stated that the COVID-19 Pandemic has become a global economic crisis marked by many countries on the brink of recession.
Given that the COVID-19 pandemic is forcing people to stay more at home so as not to catch the virus. Most of the activities take place online at home, both work, school and shopping. Business players are expected to learn digital marketing strategies to advance their business in a pandemic like this.
This is the right moment for business owners to maximize the marketing process with the help of digital marketing or online marketing services that will deliver a lot of benefits. Commercials in national media will make the product better known to the public. Given that in this digital era, competition is getting tougher. The number of e-Commerce is a breath of fresh air for online businesses.
Doing business through online is actually not difficult. As long as you master the market and have a good digital marketing strategy, the business will continue to exist. Supported by current conditions, more buying and selling activities are carried out online.
Online business requires you to master digital marketing and social media. If it is too difficult to learn, you can go to digital marketing services or other third party services that could help you with your sales.
The first strategy that you can adapt to your business, is to make the products or services that you sell easily accessible and affordable. For example, by providing easy payments, extending installment periods, reducing down payments, reducing packaging and increasing the number of payment options.
With this first strategy, even when customer purchasing power is declining, you don't need to reduce prices too drastically. This is because it's going to make cash flow critical. Conversely, this strategy will make your product or service appear friendly and empathetic to the financial condition of the customer, which is generally very difficult in a pandemic like today.
The second trendy sales strategy is to develop a more specific and unique customer segmentation. For example, you can make customer segments on the basis of their purchasing power, taste, where they live, and perhaps on the basis of their consumption behaviour. Performing Customer Segmentation will enable us to target customer targets with greater precision and matching accuracy.
The request, for example, is that you provide special discounts for fishermen's customers, workers' customers and informal workers who are currently struggling with purchasing power due to their reduced income. This second strategy has the power to keep cash flow even though the profit margin is declining, but not until it is completely eroded.
The third Strategy is the Green Ocean Strategy. This strategy works by increasing the sales reach and distribution of new markets that are more potential and still competitively silent. This strategy is generally used by companies that have experienced saturation, aka stuck with a specific market or target customer, or it could be that your company is experiencing regulatory barriers that are making revenue worse. It is therefore advisable to find new areas with regulations that are more friendly and business-friendly.
Expansion is an example of the application of this strategy, which means enlarging the sales pie by targeting new markets or areas that are still green, or by shifting production to goods that are urgently needed by the community during the COVID-19 pandemic. The latest example is some entrepreneurs who started working on the production of PPE, masks and hand sanitizers at affordable prices and maintained quality, at the same time they moved to open the market for herbal products such as herbal medicine, which turned out to be greeted with great fanfare and generated luxurious sales and were able to help. People who need support to increase immunity. So it turns out to be convincingly proven that even in difficult times like now, you can avoid bankruptcy or get stuck with complicated debts and don't have to run around chasing credit-collecting bandits.
The fourth strategy that you can use to keep the business alive in times of crisis, is called the Narcissistic Selling Strategy. Namely, increasing the availability (availability) of your product or service at every corner of the opportunity in the market, both the conventional market (offline) and the online sales platform.
That is, how can your product be everywhere, easy to find even in unexpected locations. This is very important because during a pandemic, customers are generally too lazy to go far to get the goods or products they are looking for.
But if it turns out that you are able to make the product or service narcissistic, then this is really beneficial for the product to be purchased immediately because it is easy to find, especially if it turns out that the product has a price that is easily accessible to customers, such as in the First Trendy Sales Strategy.
So how do you keep your products and services narcissistic and exist in most markets or sales platforms? It's very easy and there are many alternatives, the choice that is often used is to do a partnership or deposit goods. Another name is consignment. This fourth strategy, when combined with the three strategies above, will certainly have a tremendous impetus for increasing your sales.
The fifth or last strategy to increase sales during pandemic is the Humble Strategy. Maybe you are not familiar with this term, but I am sure that you will understand how it is implemented after this article.
This fifth strategy explains how the products and services that you market are easy for customers to feel and touch. So, they first feel the benefits and differences and the value that will be obtained from these products or services before finally deciding to choose or buy.
What is an example of this understated strategy? Recently a lot of people opened online training classes for free or for free. The goal is none other than so that some prospects, prospective clients or even existing clients gain insight and benefits about the new training module The 10 Habits of Highly Productive People. As a result, after participating in the free training, prospective buyers become aware and know that they need the product or training module, so for the second pull of course they have to buy and pay.
These five effective strategies are developed in such a way that to ensure that even in the challenging conditions during the pandemic, you are still able to survive and even grow sales, so that you can successfully pass through these difficult times with confidence.
Besides strategy, there is one more addition you should have in your sleeves to boost your sales. Can you guess what it is? Yep! Customer Service. Great customer service is a requirement for a smooth online transaction because there is practically no human interaction face to face. So you should support all your customers’ needs with a balanced customer service. Your agent or your representatives should have a great knowledge about your product and exudes sympathy and empathy when they serve your customers.
Omnichannel can help you serve better customer service. This service helps you build a good relationship between you and your customers virtually. OneTalk is an Omnichannel Customer Engagement product from TapTalk.io that could integrate multiple messaging platforms for your sales, marketing, and support.
When you need to be a proactive party to your customers, you can reach them first with the Start New Conversation feature that allows you to start a case so that your business can reach your customer first. You can use this feature just by entering your destination number.
But worry not! There are a lot of features that could also support your business so that it could enhance your customer service. Messages and complaints are integrated in a Single Dashboard, so this makes your customer service easy to manage. Various messaging platforms are supported with this service so your agent (or even agents!) can immediately answer them. Supported platforms in OneTalk are Telegram, LINE, Twitter, WhatsApp, e-mail, etcetera.
OneTalk also enables you to reach your customer all at once with the Broadcast Message feature. This will allow you to send messages to multiple recipients and even support various types of files, such as Images and Videos.
If you want to delve deeper with our feature, contact our agent and ask everything you want to dig. We will anticipate your messages!
Sekarang, semakin banyak perusahaan yang berfokus pada peningkatan pengalaman pengguna dengan menggunakan omnichannel. Berdasarkan survey, perusahaan yang menggunakan Omnichannel sebagai strategi customer engagement akan mempertahankan rata-rata 89% pelanggan mereka. Gaya pemasaran ini menciptakan banyak kesempatan bagi pelanggan untuk membeli lebih mudah karena memudahkan pelanggan untuk berkomunikasi melalui channel yang mereka punya.
Banyak brand besar seperti Disney, IKEA, Sephora, dan lainnya telah menggunakan omnichannel dalam bisnis mereka. Sebagian besar pelanggan lebih memilih perusahaan yang memanfaatkan omnichannel karena hal itu memungkinkan mereka merasa seolah-olah bisa mengendalikan pengalaman mereka, lebih menghemat waktu, dan bebas memilih channel ketika ingin berkomunikasi.
Sebelumnya kami pernah membahas Omnichannel. Singkatnya, Omnichannel adalah penyatuan beberapa channel dan sebuah strategi komunikasi sehingga mereka saling melengkapi untuk memberi pelanggan apa yang mereka butuhkan. Omnichannel menempatkan pengguna Anda di pusat segalanya.
Sebagian besar perusahaan berinteraksi dengan pelanggan mereka di banyak channel. Channel ini termasuk toko online dan fisik, media sosial, mobile application, dan banyak lagi. Dengan Omnichannel, semua channel komunikasi ini saling bekerja sama untuk memberikan pengalaman yang terintegrasi sepenuhnya.
Terdapat beberapa keuntungan yang bisa Anda miliki jika menggunakan Omnichannel, yaitu
Umumnya, omnichannel menawarkan fitur yang memudahkan Anda untuk memperoleh data pelanggan seperti history belanja mereka
Berdasarkan data yang sudah diperoleh sebelumnya, Anda bisa mengetahui perilaku pelanggan Anda seperti apa. Dengan begitu, Anda bisa merencanakan kampanye yang lebih sesuai untuk mereka
Anda bisa mengatur pesan yang masuk dan menyesuaikannya dengan agent yang akan menanggapinya. Hal ini akan meningkatkan efisiensi operasional karena setiap agent hanya akan menanggapi kasus berdasarkan bidangnya
Dengan menggunakan banyak channel, brand Anda akan sering dilihat oleh pengguna yang juga memiliki banyak channel. Hal ini akan meningkatkan kepercayaan dan mendorong mereka untuk berbelanja di bisnis Anda
Di Internet, Anda bisa menemukan berbagai macam penyedia layanan omnichannel. untuk mempermudah Anda, kami telah mengumpulkan beberapa penyedia layanan omnichannel terbaik untuk Anda. Berikut adalah beberapa penyedia omnichannel yang dapat Anda pilih.
Omnisend adalah omnichannel yang dibangun untuk e-commerce yang berfokus pada pertumbuhan. Mereka memiliki 5 channel yang bisa Anda gunakan, yaitu email, SMS, Web Push Notifications, Facebook Retargeting Sync, dan Google Retargeting Sync.
Melalui channel email, Anda dapat membuat kampanye profesional yang dipersonalisasi menggunakan fitur pemasaran email. Mereka memiliki beberapa template yang dapat Anda gunakan seperti email otomatis, newsletter, dan email transaksional.
Selain itu, mereka juga dapat menganalisa dan membuat laporan dari penjualan dan metrik kinerja Anda. Melalui data ini, Anda dapat mensegmentasikan pelanggan Anda berdasarkan item yang mereka beli, rata-rata jumlah pesanan, dan banyak lagi.
Omnichannel Zendesk menawarkan solusi yang memudahkan pelanggan untuk terlibat dengan bisnis Anda, dimanapun atau kapanpun sesuai dengan keinginan mereka. Channel yang dimiliki Zendesk adalah WhatsApp, Facebook Messenger, Twitter, LINE, dan WeChat. Mereka juga memiliki fitur live chat untuk menjangkau dan berkomunikasi dengan pelanggan bahkan sebelum mereka mengajukan pertanyaan.
Zendesk memiliki sistem tiket yang menempatkan email, obrolan, sosial, dan suara di tempat yang sama, sehingga bisnis Anda dapat lebih fokus pada percakapannya. Zendesk memungkinkan Anda mengakses data pelanggan agar Anda bisa menganalisisnya dan mengembangkan pengalaman terbaik bagi pelanggan Anda.
Freshdesk adalah sistem helpdesk berbasis cloud yang menawarkan solusi untuk layanan pelanggan. Freshdesk menyatukan percakapan dari email, live chat, telepon, web, dan media sosial, dan membantu Anda menyelesaikan masalah di berbagai channel dengan mudah.
Mirip dengan Zendesk, Freshdesk juga memiliki sistem tiket. Tiket dari berbagai channel akan masuk ke dalam satu inbox. Mereka juga memiliki laporan analisis untuk mendapatkan gambaran instan tentang kinerja helpdesk Anda, kebahagiaan pelanggan, dan kinerja tim Anda.
OneTalk merupakan produk Omnichannel Customer Engagement dari TapTalk.io yang bertujuan meningkatkan efisiensi dan kualitas hubungan bisnis dengan pelanggan Anda.
Channel yang dimiliki OneTalk adalah WhatsApp Official Business API, Facebook Messenger, Telegram, Twitter, dan Line. Semua channel ini akan digabungkan ke dalam satu inbox. Melalui OneTalk, Anda dapat mengakses data pelanggan dan menganalisanya agar Anda bisa memahami pelanggan lebih dalam, seperti kebiasaan, keinginannya, dan lainnya. Selain itu, Anda juga bisa mengirimkan pesan otomatis ketika pelanggan menghubungi Anda di luar jam kerja.
Harga Omnisend mulai dari $16 USD atau setara dengan Rp260.000 per bulan, tetapi mereka memiliki versi gratis juga. Omnisend menawarkan 14 hari uji coba gratis.
Harga Zendesk mulai dari $5 USD atau setara dengan Rp70.000 per bulan, per agent-nya. Mereka tidak memiliki versi gratis. Zendesk menawarkan 30 hari uji coba gratis.
Untuk layanan omnichannel, harga Freshdesk mulai dari $99 USD atau setara dengan Rp1,39 juta per bulan. Freshdesk menawarkan 21 hari uji coba gratis.
Harga OneTalk mulai dari Rp399.000 per bulan dan menawarkan 14 hari uji coba gratis tanpa harus mendaftarkan kartu kredit. Dibandingkan tiga penyedia omnichannel sebelumnya, Anda tidak perlu menggunakan mata uang asing untuk memakai OneTalk.
Setelah mengetahui fitur dan harga tiap brand yang menyediakan layanan omnichannel. Bagaimana memilih provider yang tepat untuk digunakan? Ini adalah beberapa hal yang bisa Anda perhatikan jika sedang mencari provider omnichannel.
Menurut Gartner, 85% pelanggan akan berkomunikasi dengan perusahaan tanpa berinteraksi dengan manusia sama sekali. Jika provider omnichannel yang Anda pilih tidak bot-ready, Anda akan kehilangan satu segmen pelanggan dan kalah dengan perusahaan yang omnichannelnya memiliki bot. Kecepatan pelanggan mengadopsi channel baru semakin meningkat. Anda akan membutuhkan penyedia yang siap dengan cepat mengintegrasikan bisnis ke channel pilihan konsumen.
Anda akan membutuhkan provider yang tidak hanya dapat menawarkan channel baru, tetapi juga dapat menawarkan integrasi yang mulus agar Anda mudah mengoperasikannya.
Ini bukan hanya tentang jumlah channel yang banyak, tetapi jumlah fitur baru yang akan disediakan oleh channel tersebut. Provider yang baik memberi Anda kemampuan untuk memanfaatkan fitur-fitur baru ini dengan mudah dan cepat.
Untuk menawarkan pengalaman yang benar-benar sesuai dengan brand, Anda memerlukan provider dengan interface yang rapi dan kemampuan untuk mempersonalisasi tampilan itu agar sesuai dengan brand Anda. Ini penting karena hal tersebut akan menampilkan citra perusahaan Anda.
Anda memerlukan pelaporan terpercaya yang dapat Anda peroleh dari kejadian nyata. Idealnya, ini harus dimasukkan ke dalam solusi yang ditawarkan provider omnichannel. Dengan data ini, Anda bisa mengetahui lebih dalam tentang pelanggan dan kinerja agent Anda
Anda harus memilih provider yang dapat menyesuaikan dengan kebutuhan Anda. Provider yang sering mendengarkan penggunanya akan memberikan kesempatan bagi Anda dan dirinya sendiri untuk berkembang.
Nah, berdasarkan tips tersebut, Anda bisa memilih OneTalk. Provider ini merupakan salah satu karya anak bangsa, jadi Anda tidak perlu khawatir jika kesulitan dalam berkomunikasi atau melakukan pembayaran. OneTalk selalu aktif mendengarkan usulan yang diberikan penggunanya supaya OneTalk tetap menjadi solusi omnichannel terbaik. Mereka juga menyediakan panduan step by step dan integrasi yang mulus sehingga Anda mudah menggunakannya.
OneTalk didukung oleh interface yang dapat dipersonalisasi sesuai dengan citra brand Anda. Selain itu, Mereka juga menyediakan fitur Disposition agar Anda bisa mempelajari data pelanggan dan mendapatkan insight business
All industries and sectors have been challenged by the COVID-19 pandemic, and higher education has been no exception. In the effects of and response to the pandemic, the diversity of campus cultures, financial health, business models, and students have contributed to a similar diversity. For higher education, there was no pandemic blueprint, and 2020 was a year that needed a decade of commitment and transition.
And still, it will end the pandemic. Epidemiologists will no longer appear on television shows on a daily basis sometime in the future, and public spaces will no longer be labeled with circles every six feet. What is left, what are we going to face on the other side of COVID-19, and what part can technology play in the forthcoming recovery?
We have all developed a new way of thinking about the future after the pandemic. We've discovered the futility of making long-term preparations to alleviate an illness with nuanced and poorly understood signs, diagnosis, medications, and prognoses. Most of us have realized that a pandemic can not be handled successfully by obstinacy, cheerleading, skepticism, and magical thinking. The usefulness of contemplating scenarios and increasing our resilience and versatility has also been taught.
Scenarios allow us to predict possible potential alternatives, so that we are prepared not just for what we may expect or fear, but also for what is actually happening. When situations change and new knowledge comes to light, agility and versatility help us move rapidly and adaptively. Now is the time to understand how the pandemic can bring about higher education and how information technology will help.
We made three assumptions when we considered possible scenarios that could direct the pandemic recovery preparation of an organization.
One or more successful vaccinations will be available and distributed. It would be possible for leaders, students, and other stakeholders to begin preparing for their recovery journeys.
The three examples we have selected are very general and focused on how the vision, culture, and business model of an organization can impact its recovery strategy.
For instance, one scenario may be adopted by leaders to guide financial health and another to guide education and academic work.
The big wildcard for 2021 will be lessons learned by faculty, administrators, students, and the family from the pandemic. If all goes well, students will be pleased to return to pre-pandemic higher education and remain resigned to their costs. If all goes well, administrators and faculty agree on how to integrate online learning into a restored institutional culture.
The pandemic has been a global disaster of unprecedented proportions in our lives. It's going to prove to be an inflection point. With all these said, we will remember life before the pandemic and compare it to a significantly different life after the pandemic. Higher education is not going to be the same. In fact, for some institutions, the pandemic will be an extinction event.
The pandemic will alter our lives, be it at a structural or surface level. There will be many who truly work on revolutionary and financial health or culture aspects.
But the pandemic will result in other institutions to reinvent themselves and start contributing to the epigenetic change of higher education.
With all these changes in every aspect of our lives, now we have to do things with the help of technology because everything is online nowadays.
Using services that could help you with your business or institution may be the thing that you need to consider in these uncertain times. There are three products that were made by TapTalk.io whose sole purpose is to help businesses be more successful in their sales, marketing, and support.
Powertalk by TapTalk.io is a Chat SDK & Messaging API for mobile apps. It is an enterprise-grade chat solution for your mobile apps and websites. With this, you can easily integrate secure and robust chat solutions to your own apps and website with an industry-leading 99.99% uptime SLA guarantee.
OneTalk by TapTalk.io is an Omnichannel Customer Engagement product from TapTalk.io that could integrate multiple messaging platforms for your sales, marketing, and support. OneTalk relieves you from the hassle of answering your customer on multiple platforms because OneTalk provides a faster way to respond to your customer which can enhance your sales and marketing in the future.
Want to ease your curiosity? Contact us by WhatsApp here or by email for more information. We will love to answer all your questions!
Krisis pandemi dunia oleh serangan virus Covid-19 mengguncang sendi-sendi kehidupan manusia, khususnya Indonesia. Dampak signifikan terlihat salah satunya pada dunia bisnis dan komunikasi. Untuk beradaptasi dengan upaya pencegahan dan penanggulangan paparan virus Covid-19, cara berkomunikasi manusia bergeser dengan terkonsentrasi melalui online. Pergeseran ini kemudian diikuti oleh penyesuaian di segala bidang, termasuk di dalamnya dunia bisnis.
Karena demikian sebuah teamwork akan menjadi penentu sukses atau tidaknya bisnis Anda di masa pandemi ini. Kerja sama tim yang baik dan bersinergi sangat diperlukan dalam menjalankan tugas dan tanggung jawab. Kerjasama tim yang baik akan membuat tujuan perusahaan lebih mudah tercapai dengan lebih efektif dan efisien. Apa saja yang perlu Anda perhatikan dalam membangun sebuah teamwork?
Kunci utama dalam sebuah teamwork adalah memenuhi dan memahami kebutuhan dasar dari tim. Sebagai seorang pemimpin Anda harus mengkomunikasikan apa tujuan jangka pendek, jangka menengah dan jangka panjang dari tim Anda. Seluruh angggota harus memahami dan berkomitmen memenuhi goal tersebut.
Landasan utama dalam membangun sebuah hubungan antara sesama anggota adalah trust. Rasa saling percaya antara anggota dapat menumbuhkan komitmen untuk bekerja dalam tim. Hal ini akan menciptakan suasana yang kondusif dan nyaman sehingga setiap anggota dapat fokus terhadap tujuan utama.
Budaya partnership dibangun dengan perasaan bahwa setiap anggota adalah partner, bukan musuh ataupun orang lain. Dengan memiliki perasaan bahwa semua anggota adalah partner maka akan terasa nyaman dan dapat melakukan kerja sama dengan baik. Hal ini juga akan menghasilkan kinerja yang maksimal dan sesuai dengan tujuan utama dibangunnya tim tersebut.
Dalam sebuah teamwork bertukar pikiran dan berbagi pendapat ketika terdapat masalah adalah sebuah hal yang wajar. Keterbukaan akan mampu menyelesaikan masalah dengan tepat ketika terjadi krisis yang harus dihadapi. Setiap anggota harus sering melakukan sharing mengenai pandangan mereka untuk kemajuan tim di masa depan agar dapat mencapai tujuan bersama lebih cepat.
Untuk melakukan teamwork yang baik Anda bisa memanfaatkan teknologi dan aplikasi yang dapat membantu perusahaan. Contohnya penggunaan WhatsApp sebagai layanan chat antar personal berkembang dengan menjadi chat untuk urusan bisnis atau multiple users WhatsApp Business. Hal ini terjadi juga dengan layanan chat messenger lain untuk kolaborasi mendukung kegiatan bisnis. Kolaborasi tersebut dapat didesentralisasikan dengan satu fitur seperti pengaplikasian fitur OneTalk All-in-One Inbox pada platform pendukung sales dan marketing.
Kemudahan penggunaan aplikasi ini WhatsApp sebagai aplikasi bisnis mendorong pengguna sebagai customer dengan cepat melontarkan pertanyaan-pertanyaan berkaitan dengan produk yang dibutuhkan. Hal ini akan mengerucut menjadi sebuah diskusi tentang informasi yang dibutuhkan. Sebagai pelaku bisnis tentu butuh waktu yang lama untuk merespon case detail semacam ini. Dengan platform pendukung sales dan marketing, waktu respon dapat diperpendek dengan fitur OneTalk Take Over Case. Fitur ini akan melimpahkan customer yang bermasalah dengan case detail produk maupun user info kepada agen pada pelaku pengusaha yang dapat menangani masalah customer dengan lebih baik. Dengan ini baik customer dan pelaku bisnis dapat melakukan diskusi real time. Keduanya juga dapat mengakses informasi secara langsung sehingga jawaban dapat diperoleh dengan cepat. Dunia bisnis mengoptimalkan penggunaan tools dan teknologi untuk memaksimalkan kualitas customer service.
Fitur OneTalk Take Over Case dapat meningkatkan kualitas informasi yang diberikan kepada customer. Fitur akan otomatis mengklasifikasikan case detail dari customer dan melimpahkan segera kepada para agen yang ahli dibidangnya. Para agen ahli pada sisi pelaku usaha yang telah dipersiapkan untuk menangani case detail, dengan cepat akan mengirimkan feedback terbaik dari case detail dari customer. Dengan demikian customer akan merasa puas karena mendapatkan informasi langsung dari ahlinya. Kepuasan customer ini akan menjadi pengalaman menyenangkan dan mengendap dalam ingatan. Customer yang bahagia dengan pengalaman bertransaksi yang dilakukan akan menceritakan hal yang menyenangkan ini pada orang-orang di sekitarnya. Dengan begitu, makin banyak orang yang tahu dan mengenal produk dan jasa dari pelaku usaha. Penyebaran informasi dari mulut ke mulut ini akan menjadi pendukung sales dan marketing pelaku bisnis. Sebagaimana metode testimoni ini menjadi metode konvensional terbaik untuk penyebaran informasi. Pelaku bisnis mendapatkan keuntungan ganda dari fitur OneTalk Take Over Case. Fitur ini membuat pelaku usaha memiliki teamwork yang sukses dan efektif.
Keuntungan ganda pelaku bisnis sebagai multiple user Whatsapp business dengan kolaborasi dengan fitur-fitur terbaik sebagai manajemen agen dapat dilakukan dengan mengunjungi OneTalk by TapTalk.io. One Talk merupakan satu platform sales, marketing and support yang akan membawa penjualan menuju titik puncak. OneTalk akan bertindak sebagai customer service sekaligus manajemen agen yang handal dan standby selama 24 jam. Hal ini akan mendukung keuangan pelaku usaha dengan menghemat post pembelanjaan untuk sumber daya manusia. Tugas yang biasa dibebankan pada customer service, IT dan manajemen dapat dilakukan sekaligus dengan sebuah platform dengan fitur-fitur mumpuni. Platform ini juga membebaskan pelaku usaha dari batasan tempat dan waktu.
(COVID-19) memiliki dampak yang cukup signifikan kepada semua bisnis, khususnya di Indonesia. Beberapa cara yang bisa Anda lakukan untuk membuat customer membeli apapun produk yang Anda jual adalah sebagai berikut :
Sebagian pebisnis lebih sering menggunakan teknik penjualan seperti potongan harga atau diskon untuk mendapatkan lead namun melupakan teknik untuk membuat mereka datang dan melakukan pembelian lagi. Salah satu hal yang bisa Anda lakukan untuk membuat konsumen melakukan pembelian lagi dan lagi adalah dengan memberikan layanan terbaik kepada para.
Menawarkan voucher sering digunakan oleh pebisnis untuk membuat konsumen kembali membeli produk Anda. Sampai sekarang cara ini masih banyak digunakan oleh department store dan masih cukup efektif.
Anda dapat menggunakan teknik ini untuk meningkatkan penjualan anda. Apa itu Up Selling? anda tentu pernah membeli paket ayam di KFC atau McDonalds pada saat anda memesan paket ukuran medium biasanya kasirnya seperti ini “mau nambah ukuran minuman menjadi jumbo hanya dengan menambah Rp.3000 saja?” atau “mau nambah Rp. 4000 untuk ukuran medium?”. Nah, teknik ini adalah teknik up selling yang dapat menambah jumlah transaki konsumen Anda.
Untuk dapat mempraktikkan 3 cara bagi pelaku bisnis online, Anda bisa menggunakan tools dan teknologi untuk memaksimalkan kualitas customer service. Meskipun customer service Anda sudah bersikap proaktif, Anda tidak akan bisa mengetahui masalah tiap pelanggan. Untuk memastikan Anda mengetahui pengalaman baik atau buruk yang dimiliki pelanggan, ciptakan cara mudah bagi pelanggan untuk memberi feedback. Bisa berupa survey di akhir layanan telepon, survey email yang dikirim secara langsung dari bantuan tools customer service Anda, atau formulir di halaman “Contact Us” dari web Anda.
Ada teknologi dan tools bagi customer service membuat customer semakin merasa dekat dengan usaha Anda. Karena konsumen lebih mudah mengingat semua informasi tentang produk dan jasa Anda setiap saat. Untuk terus menjalin hubungan baik antara pelaku usaha dan customer dibutuhkan tools yang disebut SaaS. SaaS berfungsi sebagai penolong peng-update informasi bagi customer. SaaS atau Software as a Service adalah salah satu bagian komputasi cloud berupa perangkat lunak yang dapat diakses oleh customer. Salah satu contoh platform SaaS adalah Omnichannel. Platform ini menyediakan segala informasi yang dibutuhkan customer dalam perangkat lunak berupa halaman interface. Saas digunakan karena perangkat lunak ini menguntungkan pelaku usaha. Beberapa keuntungan penggunaan Omnichannel sebagai salah satu dari contoh perangkat lunak SaaS adalah:
Kustomisasi Interface sesuai dengan kebutuhan bertujuan untuk memberikan pengalaman yang menyenangkan bagi customer. Omnichannel memiliki kustomisasi yang ramah pengguna sehingga pengguna UI atau User Interface merasa nyaman dengan segala kemudahan.
Salah satu upaya pelaku usaha dalam menjalin komunikasi dengan customer adalah penerbitan Monthly Newsletter. Dengan ini, customer tetap terhubung dengan informasi-informasi terbaru dari produk dan jasa yang telah melekat pada dirinya. Hal ini akan menjaga ingatan customer dan tidak berpindah produk dan jasa yang lain. Hal lain yang turut menjaga kesetiaan customer adalah pelayanan yang menyenangkan ketika bertransaksi. Apalagi ketika transaksi terkendala dengan adanya komplain dari customer. Kenyamanan menghadapi customer yang sedang bermasalah dengan produk yang dijual dapat diperoleh dengan live chat on web yang ada pada fitur OneTalk Automatic Messaging. Fitur ini akan bekerja sebagai chatbot yang akan melayani keluhan customer selama 24 jam. Hal ini tentu akan meringankan kedua belah pihak. Pelaku usaha dapat terus melakukan perencanaan-perencanaan, sementara customer mendapatkan penanganan secara cepat. Efisiensi waktu tercapai bagi kedua belah pihak.
Untuk dapat mengakses SaaS dengan perangkat lunak Omnichannel customer service pelaku usaha dapat segera swipe ke OneTalk by TapTalk.io. Fitur OneTalk Automatic Messaging telah menunggu untuk melakukan efisiensi besar-besaran bagi perusahaan milik pelaku usaha. OneTalk memiliki visualisasi, pewarnaan dan font UI yang menyenangkan experience pelanggan. Menggunakan platform ini sebagai customer service berarti menempatkan pelaku usaha pada posisi tinggal pakai dan menikmati kerjanya. Karena sebagian besar perawatan platform dibebankan pada vendor. Efisiensi tak terbatas dalam terlibat penuh dengan customer akan memperkecil post pengeluaran sekaligus membawa kurva sales dan marketing menuju puncak penjualan yang ditargetkan. Gunakan Omnichannel customer service untuk mengembangkan usaha Anda lebih besar dan menjangkau semua kalangan.
Pengusaha yang tidak berusaha meningkatkan apa yang mereka lakukan, baik dengan membangun produk, memasarkan bisnis, atau membantu pelanggan, akan tertinggal oleh orang yang ingin berinvestasi di kemampuan mereka. Meningkatkan layanan pelanggan memang tidak bisa dilakukan dengan cepat namun Anda bisa memanfaatkan adanya tools seperti OneTalk. Ini juga jadi perjalanan tanpa akhir, tapi penting. Jadi, pastikan ini jadi momen Anda untuk meningkatkan layanan ke customer.
Semoga bermanfaat!
Whether you have started your business years ago or just started to build a new one, you will always have the need to find a new way of making your audience. Fret not, in the new era of modern communication, social messaging platforms have become recent hits. So much that even more than one social messaging platform has managed to steal the top rank in the number of active users.
This, however, has been an excellent opportunity for any business to grow audiences, including yours. Therefore, an updated marketing strategy must be done immediately. So, if you want to effectively promote your business, you have to learn to ride this new wave. As a result, you might find your business grows bigger in indeed no time.
Nevertheless, finding the ideal way to market your brand using these platforms can be tricky. Thus, you need to properly learn about using social messaging platforms for businesses. Here are some quick starters to give you ideas on how to actually implement strategic content marketing in social messaging apps for your business.
Social Messaging Platforms 101
Just when the world has reached the year of 2020, mankind has found a new way to explore it. More than 3,4 billion people are now actively using social media messaging platforms as the primary means to connect with the world. Do you know how much the number means? It is roughly 3 times the population of the crowdest country in the world, China.
But what is a social messaging platform, really? It is basically an application on your mobile phone that instantly connects you with the world. For as we know, the world we live in today has taken many forms. We have reached the point where cutting a distance between people, country, even continent, is possible. Social messaging platforms are built to support the idea the whole time. Nowadays, you can send selfies as well as upload data to anywhere in the world just by one single tap. All you have to do is install apps such as WhatsApp, Facebook Messenger, and TapTalk to your mobile phone.
Starting to promote your business
After you have learned the basics of social messaging platforms, you can begin to think about how to implement your customer service on one of those. Many companies have started to build their community on every social media platform. But now, you started to wonder if it works well or even cost-effective. However, there are several steps you can apply as a simple guideline. Here are some of them:
1. Create the appropriate content
Creating the right content means you have to understand your brand and your platform. For example, when you choose to develop a B2B community on social media messaging app, your content must take the necessary formal voice. However, when your buyer persona is a housewife looking for in-home services, you might find casual content more appropriate. Content is the secret spice of your brand’s popularity. Remember to regularly update your content for maximum results.
2. Develop your own community
Building a community should be the aim of any brand. The best way to do this is, of course, by creating and managing your own account on Omnichannel messaging platform. By doing this consistently, you would gain excellent brand awareness to unlock more buyers.
3. Choose the right platform
Determining the best platform for your business equals the key to success. Right here, research is the answer to all your questions. You can take one of OneTalk, as the first sample. As one of the leading Omnichannel messaging platform, this channel is perfect for any business. Especially, when you want to connect to customers in the fastest manner. By using OneTalk, you can combine all the channels into one inbox so you can effectively communicate with your customers through only one tool. As a result, you will get in touch with your customer faster. This will lead to more sales and revenues for your business.
To learn more about OneTalk Omnichannel platform, visit our website TapTalk.io or contact us via email sales@taptalk.io.
As Covid-19 shows its big hit to the business world, it has proven that the effect it causes to the business needs to be taken seriously. As world cases exceeded 11 million cases—with the number going every minute, the executives have to prepare the workforce to survive. Recent surveys from McKinsey said that according to June’s survey, global executives believe that the recovery of business coming back into shape from this pandemic will be bumpy and slow (33%).
With people grow more and more wary to go out from the safety of their home, global businesses have learned that potential crises—that we definitely learn from this pandemic—always have the possibility to be exposed to all aspects of the business. The management team has to work through all the uncertainties of their business, to appease their customer-based work so the company could still thrive with business and crisis management plan. Not only it could result in successful business management through crises, but it could also result in a good customer service team.
CRISIS & CUSTOMER SERVICE
So how should you manage your business to stay above water during the crisis? As communication becomes important in the time of the pandemic, businesses should develop a great crisis and customer service. Customer service has been the team that ensures the relationship between the business and the market runs very well and profitable for the business. Listed below are some of the things recommended by Co-Founder Scorebuddy Dublin, Dick Bourke, in customerthink as a crisis communication tips.
Support your team
While facing an unprecedented crisis this pandemic has caused, you have to constantly be there for your team. It is important to provide your team with emotional support so your compassion for handling the crisis will show through to your customers. This will be one of the key points that differentiate you from your competitors.
Data and Information Gathering
While communicating with customers, your team will have time to determine the solutions to the impact of the crisis on your customers by reviewing customer service and communication policies and the change they brought during the crisis. With these insights, you will have to prepare the crisis management plan to handle the impacts that you have concluded.
Developing a Crisis Management Team
Just because your team faces a crisis does not mean that your business should go down the drain with the pandemic. Be prepared to develop the crisis management team. According to customerthink, in general, your crisis management team should consist of Crisis Manager: This person is an expansion of you to communicate and integrate your crisis communication plan; Crisis Management Advisor; directly report to Crisis Manager and providing needed resources; Emergency Director; work with emergency officials to support and assist report; Public Relations Specialist; Legal Advisor; and Medical/Security/Safety Advisor. This team will help you implement your plan of crisis management and prepared in case of future threats.
Provide an omnichannel support
To answer customer’s demands in this crisis, messaging platforms become scarce to provide customers with their communication of choice. Assuring your customers that you are always available to respond to all their demands is important, moreover in times of crisis. Using an omnichannel messaging platform might be the answer to what your customer needed.
According to qnomy, Omnichannel is an integrated approach to customer-centered processes in which multiple channel interactions are combined into a single management system to improve customer satisfaction and user experience. The advantages of omnichannel customer service are that it integrated multiple messaging platforms as a way of communicating with users and giving customers shopping convenience.
A branded omnichannel messaging platform for sales, marketing, and support can offer an entirely different experience for customers. One of the omnichannel messaging platforms is OneTalk. OneTalk is an Omnichannel Customer Engagement product from TapTalk.io that could integrate multiple messaging platforms. This will allow you to have an all-in-one inbox to communicate with your customers. You could assure that whichever the customers’ platform of choice you could provide. Because this product eases your customer to reach you with various messaging platforms such as Whatsapp, Telegram, Facebook Messenger, Twitter DM, Line, email, etc.
Omnichannel might be a way to maintain a positive and professional reaction to this pandemic. With omnichannel such as OneTalk, you can learn their history, how long have they been waiting, and what channel did they use. Learning your customers’ needs abled you to offer the thing they needed the most—even more so in this time of crisis.
To learn more, visit our website TapTalk.io.
Increasing your business growth might take a considerable amount of effort. First, you have to spend some time to get your marketing sales up. Moreover, you need to study your financial statement as well as other corporate compliance. When you have just started your business, you might find difficulties in managing your company. However, by taking a step-by-step approach, you can get a better result in a shorter amount of time.
Step 1: Set up a clear business statement
A defined goal might be strategic moves when it comes to a business. To create a road map to rapid growth, you have to make every decision on track. So before you start everything else, make sure to define your vision. It might sound cliché, but it will save you from problems in the future.
Step 2: Focus on your buyer persona
A buyer persona is the core of your business. Building one is easy, but keeping your focus on it is a different story. That is why you need to take measures to always keep it real. Set your priority in the right order to see growth in your business.
Step 3: Study your competitors
Competition might be exhausting, but it is necessary for the growth of your business. Research becomes the key to success here. The right research will undoubtedly get your business one step ahead against the competitors.
Step 4: Develop customer support
No business can survive in the field without paying attention to its customer. Therefore, you must invest some of your revenue in developing customer support. This step will allow your brand awareness to rise and eventually support the growth of your business.
Step 5: Time your management
So now you have a business, and you want to see it growing endlessly. To do that, we suggest you manage your time well. Apply a generous 60 percent of your time to do the things others cannot do. However, spend some time to strategize and plan your business ahead too.
Step 6: Create more content to connect with your customer
Aside from building excellent customer support, you will also need to spend some effort into studying the best messaging platform for sales, marketing, and support. Through more channels such as social media and social media messaging, you can reach more customers, and aim to get acknowledged.
Step 7: Master your financial statement
The financial statement gives you an accurate analysis of your own brand effectiveness. Master how to look into the answer from the number shown. This is the secret key to taking everything to a new height.
Step 8: List the email of your potential clients
Email marketing truly works. If you ever wonder how this copywriting works, stop your thoughts right there. For even, the multi-billion dollar company nowadays starts from the very essence of email copywriting.
Step 9: Unlock a new growth by establishing a partnership
Stop thinking that you can expand your company alone. A strategic partnership must be done from time to time for the sake of rapid growth. But, do make sure that your partner knows the line they cannot cross when it comes to partnering.
Step 10: Marketplace is your new best friend
Today's world comes with endless possibilities. If you seek to grow your business, make sure to update yourself with new options. For example, you can start utilizing the online marketplace as a new way of selling your products.
Step 11: Manage your clients with Omnichannel platform
Using an omnichannel platform might benefit your client as well as your business. OneTalk is one of the best messaging platforms for sales, marketing, and support you can choose these days. With its user session synchronization, it will be easier for your client to contact you. You can simply connect their login session so that they do not have to re-input their information. This kind of feature would grow your business into a bigger business because managing clients is the core of every business.
Kita hidup di masa-masa sulit yang penuh dengan ketidakpastian. Tidak ada yang bisa menjamin atau tahu untuk apa yang akan terjadi dalam wabah COVID-19 ini. Bisnis yang ingin bertahan di masa COVID-19 ini harus menjaga komunikasi yang konsisten dan relevan dengan customer selama pandemi. Para pemilik bisnis dan konsumer tentu nya juga harus beradaptasi dengan lingkungan ‘new normal’ ini. Sekarang, tantangan terbesar bagi pemilik bisnis adalah bagaimana caranya untuk mempertahankan arus komunikasi terhadap customer mereka secara konsisten dan relevan. Terutama jika bisnis Anda berencana untuk kembali beroperasi di dalam beberapa minggu yang mendatang.
Menurut riset yang kami lakukan, ada beberapa cara yang menurut kami bisa Anda ikuti untuk melayani customer Anda di masa pandemi ini.
Keberhasilan bisnis Anda dapat bergantung pada seberapa baik Anda memenuhi perubahan kebutuhan pelanggan. Jika Anda sudah melakukan 4 hal diatas, yang harus Anda lakukan setelah itu adalah untuk menadaptaskan bisnis Anda dengan situasi pandemi ini. Misalnya, para bisnis sekarang dapat melayani customer secara vitual dan menggunakan layanan sosial lainnya dengan bantuan teknologi. Untuk bisnis online, pastikan bisnis Anda masih bisa dijangkau di saat #NewNormal ini. Dengan OneTalk by TapTalk.io, Anda dapat menjangkau customer dari berbagai aplikasi messenger dan juga sebaliknya. Customers dan konsumen Anda-pun dapat belanja dan tanya jawab bebas repot via online dengan omnichannel OneTalk by TapTalk.io. Gunakan OneTalk untuk mempermudah kinerja Anda.
Semoga bermanfaat dan semoga tips dan trik yang kami berikan bisa memberikan insight untuk membantu Anda menyusun strategi di masa pandemi ini!
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