It can become overwhelming to inform each customer individually about new goods and services tailored to their requirements. The WhatsApp Broadcast Messages for Business feature can help you de-stress, save time and effort, and consistently inform customers about your brand.
Businesses can use the broadcasting feature to inform customers about ongoing sales, promotions, product launches, exciting WhatsApp campaigns, etc. With a few clicks, all of these tasks can be completed in bulk.
The broadcast message feature is available in the WhatsApp Business Application and the WhatsApp Business API. The former, however, is more suited to small businesses and new ventures since it allows them to connect with customers with limited resources.
Key Takeaway:
You can start broadcasting on WhatsApp using the restricted broadcast function of the WhatsApp Business App if you run a small business with just one or two employees to respond to your customers' questions.
Here is how to broadcast messages in WhatsApp Business.
The benefit of creating a Broadcast WhatsApp List is that you can create infinite Broadcast Lists and finely segment your customer base.
However, keep in mind that only 256 people can be added to each list at a time.
You can send a message to up to 256 people at once using WhatsApp broadcast lists, and the recipients will receive a broadcast message that appears to be a personal message from you right in their conversation log. Regardless, sending numerous messages at once is strongly discouraged as it may lead to the blocking of your account.
Steps on making a WhatsApp Broadcast list:
A great way to divide up your WhatsApp customer base is by adding labels. The best feature of WhatsApp's labels is the ability to add them to specific message bubbles.
For instance, you can label all positive reviews and view them simultaneously. This will enable you to share the reviews on social media by simply screenshotting them. In addition, you can label customer suggestions and review them all at once to make changes.
Additionally, you can use labels to make WhatsApp broadcast lists for particular clients. For example, you could categorize every client who has given your company a positive review and add them to a mailing list so you can send them a thank-you offer. Or, you can add labels to clients who have yet to pay and remind them to do so!
How to make broadcast lists from Labels step-by-step.
Using the WhatsApp Business App only requires a few clicks and some quick typing to send a broadcast message. But will that be sufficient to maintain and expand your business?
The WhatsApp Business App has restrictions that may be unsuitable for the needs of many businesses. These restrictions consist of:
If you give it some thought, the limitation on the number of people on the broadcast list is not the biggest issue with WhatsApp; rather, it's the inability to broadcast messages to contacts outside of your own.
Further, if you attempt to broadcast on WhatsApp, you run the risk of being reported by users, blocked by WhatsApp, and rendered unreachable. Not only does this result in a huge number of lost leads, but it also gives your clients and potential clients a bad impression of your company.
Due to these drawbacks, it is obvious that small businesses are better suited for using WhatsApp Business App.
Medium and large businesses need to track and analyze all of their outgoing messages because they have established customer service teams of three or more people and large customer bases with multiple segments. They might not be able to do much due to WhatsApp Business App's restrictions.
Not to worry, the WhatsApp Business API has a solution for medium and large businesses!
Also read: Aware About WhatsApp Broadcast Limit to Avoid Getting Banned
Even though WhatsApp Business Broadcast has a lot of restrictions, there is a simple solution in the form of WhatsApp Business API. With the aid of third-party integration, the API has completely changed the way businesses interact with their customers on a large scale.
For instance, you can try using the Broadcast Message feature of OneTalk by TapTalk.io's omnichannel messaging platform. With OneTalk, you can send messages to numerous recipients at once using this feature.
To start broadcasting the WhatsApp Business API, click on Broadcast Message and Contact Segment.
This feature serves to categorize the contacts that you have. Later, the broadcast message that you send is only intended for certain subscribers.
For example, you want to send a message to subscribers who have subscribed, a promotional message to first-time buyers, or a message sent to customers who are domiciled in Jakarta.
After that, you can set up message templates for each event. Make sure the message is interesting, not overly promotional, and not spammed.
You can also send broadcast messages without saving the contact and without causing spam. Here's how:
Also read: The Guide on How to Schedule WhatsApp Messages
You can get around the restrictions that come with the default app by using the WhatsApp Business API. The following are the key advantages of utilizing the API:
It's crucial to adhere to best practices if you intend to send a WhatsApp broadcast. The following are some guidelines and best practices for sending efficient WhatsApp messages in bulk:
Consider this before sending a message: "What value can the message add to the receiver's life?" Can it help them save cash? Can they save time this way? Can it ease their lives in any way? If any of the questions have an affirmative response, go for it. Sending a message only if it can benefit the recipients must be the best practice.
The most effective way to send WhatsApp broadcasts is in a time-bound fashion. Sending the right message to the right person at the right time is extremely important. Let's look at an example of a post-order message. It must be sent with the order id, amount, and confirmation code after an order is placed but before delivery.
Other than that, messages that need to be delivered immediately must be given top priority. Other messages, on the other hand, could be sent slowly and with less urgency.
As was previously mentioned, irrelevant messages waste recipients' time, are annoying, and leave a bad impression. Therefore, if you intend to send a template message to a large number of clients or users, be sure that it is pertinent to each of them.
You are free to reply to customer inquiries using the WhatsApp Business API with content that is not subject to prior approval. In these circumstances, you are free to respond with any content, such as advertisements, promotions, surveys with attachments, and media files.
Less is more when it comes to communicating with customers. It is preferable to send each customer only one message per week as opposed to daily. However, it depends on your business, your market niche, and your client.
Last but not least, make sure you send the messages only to WhatsApp-enabled phone numbers. Since you will be responding to customer messages in session messages, this won't be a problem. But if you are starting a conversation and are unsure if all the numbers use WhatsApp, this could be a problem.
Also read: WhatsApp Business API Access and How to Apply for the API
Bulk messaging on WhatsApp can benefit both your company and your customers when used for the right reasons. It will save you time and effort and give your customers and staff useful information, updates, reminders, alerts, and resources.
To send bulk messages per WhatsApp's terms and conditions, selecting an authorized WhatsApp Business Solution Provider (BSP) is essential. For all kinds of businesses, TapTalk.io provides bulk WhatsApp messaging services and multi-agent shared inboxes.
Contact us for a free consultation to learn how our services can improve your company and help you attract more clients.
