After all the effort, time, and money you have spent developing and marketing your product, your customer feedback strategy will help guide you through the next steps. As you know, product development is like playing chess. You have to be one step ahead of the game to give your customers the features they want. Sometimes...
Any business’s goal is to sell something to somebody. Whether it is a product, service, or data, for a price, the company has something it offers to its customers. For that reason, to sell the thing, it seems like the point of sales strategies and marketing strategies is the same. But in fact, by definition,...
Ketika kita mendengar “pemasaran lewat media sosial”, platform sosial seperti Facebook dan Twitter langsung muncul di benak Anda. Namun, aplikasi messenger seperti WhatsApp telah mengikuti jejaring sosial utama dalam hal basis pengguna, dan itulah mengapa Anda memerlukan strategi pemasaran WhatsApp. WhatsApp, dengan sekitar 2 miliar pengguna aktif bulanan yang tersebar di 180 negara, sekarang menjadi...
Design is not easy to expand. Design is a system that requires driving elements. It will be just an “empty entity” that must be filled by “something” so its existence is recognized. It has become a huge part of companies to make them stronger and successful in this competitive digital market. Improving design through work,...
Selama pandemi COVID-19 (corona virus), aktivitas sehari-hari kita menjadi lebih terbatas. Sebagian dari kita mungkin akan lebih memilih berada di dalam rumah saja dan sisanya akan menjalankan aktivitasnya di era #NewNormal sesuai dengan protokol kesehatan. Meskipun kita sedang melalui sebuah masa yang belum pernah terjadi sebelumnya, kita bisa memanfaatkan peluang yang ada. Misalnya adalah meningkatkan...
Every business that relies on websites as a customer engagement platform is always trying to find ways to increase visitors numbers on their website. There are two ways to achieve this𑁋sitting idly and just waiting and answering customer’s questions and complaints when they ask you or show your initiative before your customers reach you. While...
Dahulu, branding didefinisikan sebagai nama, slogan, tanda, simbol atau desain, atau kombinasi dari elemen-elemen tersebut, yang membedakan satu perusahaan, produk, atau layanan dari yang lain. Saat ini, branding menjadi lebih kompleks dan bahkan lebih penting. Branding, secara konvensional, adalah praktik pemasaran di mana perusahaan membuat nama, simbol, atau desain yang mudah diidentifikasi sebagai milik perusahaan....
There is a clear difference between Customer Experience Management (CXM) and Customer Relationship Management (CRM). To find out, we have to look at the CXM definition and CRM definition. Customer Experience Management (CXM) is the practice of designing and responding to customer interactions to meet or exceed customer expectations and increase customer satisfaction, loyalty and...
During the pandemic, many companies decided to continue their business online. There are various reasons such as maintaining distance, filling their spare time, and so on. Because everything is completely digital, companies need to develop and improve quality for customers so that they always get the best experience. Through experience, customers get more information than...
CRM and CEM / CXM are essential tools for maintaining business flow with customers. Both are there to optimize customer relationships. But, they are not the same. Similar, but different. To choose the right one, the organization must go beyond the alphabet soup of this tech business application. What’s the difference between CRM and CXM?...
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